Author: Russell Rothstein

PeerSpot post arrow for - 2021 Wrap Up: A Word From The CEO

2021 Wrap Up: A Word From The CEO

As we are nearing the end of 2021, I’d like to reflect on the past year and anticipate what is to come in the next year. 2022 will also be IT Central Station’s 10 year anniversary, and I’m proud of how far we’ve come.  Since IT Central Station’s launch in 2012, our mission has been […]

PeerSpot post arrow for - IT Central Station (now PeerSpot) Raises $30M Series A

IT Central Station (now PeerSpot) Raises $30M Series A

Since we launched in 2012, our mission has been to revolutionize enterprise tech buying through the power of peer reviews and opinions. So I’m thrilled to announce that we will be significantly accelerating our growth with a $30 million Series A investment. IT Central Station (PeerSpot) is not the only review site in the market.  […]

PeerSpot post arrow for - Authentic Reviews: Our Commitment to the Truth

Authentic Reviews: Our Commitment to the Truth

Enterprise buyers aren’t interested in being fed information that is biased towards a particular product – they want to hear from real users to help inform decisions. With this in mind, PeerSpot has always been committed to providing authentic review content that is current, objective, and relevant.  PeerSpot is a community that is built on trust, honesty, […]

Intent Data post arrow for - Review Platform Intent Data: A Tool for Marketing & Sales Success

Review Platform Intent Data: A Tool for Marketing & Sales Success

Many organizations are adding intent data to their marketing and sales toolkit to help identify prospects and improve conversion rates. Knowing who your potential customers are can help to fine tune campaigns for better results.  Intent data helps identify companies that have higher potential to be in a buying journey. In a 2020 Demand Gen Benchmark […]

PeerSpot post arrow for - IT Central Station has over 500,000 registered users!

IT Central Station has over 500,000 registered users!

We’re excited to announce that we’ve passed 500,000 registered users! We’re feeling pretty festive, so we’re giving out some free intent data for a limited time – grab your intent data here.  From humble beginnings in 2012, IT Central Station has grown to an active community of users who visit our site to read enterprise tech product reviews, […]

B2B Reviews post arrow for - Six Company Departments That Can Use Review Content to Increase Revenue

Six Company Departments That Can Use Review Content to Increase Revenue

In another post, we explored why user review content is essential for enterprise tech marketers. Once you have invested in user reviews from customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy. But there are so many other ways that you can take advantage of your user reviews […]

Industry post arrow for - Covid-19 in Reviews: How Tech Products Fared Amidst a Pandemic

Covid-19 in Reviews: How Tech Products Fared Amidst a Pandemic

lf there’s one thing we can say about 2020, it’s that it won’t be quickly forgotten. And while experts often debate which events shaped a given year, Covid-19 was, without a doubt, the most dramatic factor of 2020, impacting everything from health to the economy in every country and across nearly every industry. An analysis […]

B2B Reviews post arrow for - How to Get your Users to Write Awesome Reviews For You

How to Get your Users to Write Awesome Reviews For You

Why Do You Need B2B User Reviews? As the leading review platform for B2B enterprise technology reviews, we understand the importance of user reviews in the B2B space. Not only our own research, but research by the industry’s leading technology analysts asserts the importance of user generated content. According to Forrester research, 74% of B2B buyers […]

B2B Reviews post arrow for - What if Someone Posts a Negative Review?

What if Someone Posts a Negative Review?

Vendors tend to get nervous about online ratings and reviews. What if somebody says something negative? What if a whole lot of people do? Let’s see what Google has to say about this in the (highly recommended and free) Google eBook  The Zero Moment of Truth: Most reviews are good. “We’ve found that the worldwide average for […]

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