Author: Russell Rothstein

PeerSpot post arrow for - IT Central Station has over 500,000 registered users!

May 12, 2021

IT Central Station has over 500,000 registered users!

We’re excited to announce that we’ve passed 500,000 registered users! We’re feeling pretty festive, so we’re giving out some free intent data for a limited time – grab your intent data here.  From humble beginnings in 2012, IT Central Station has grown to an active community of users who visit our site to read enterprise tech product reviews, […]
B2B Reviews post arrow for - Six Company Departments That Can Use Review Content to Increase Revenue

May 05, 2021

Six Company Departments That Can Use Review Content to Increase Revenue

In another post, we explored why user review content is essential for enterprise tech marketers. Once you have invested in user reviews from customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy. But there are so many other ways that you can take advantage of your user reviews […]
Industry post arrow for - Covid-19 in Reviews: How Tech Products Fared Amidst a Pandemic

January 14, 2021

Covid-19 in Reviews: How Tech Products Fared Amidst a Pandemic

lf there’s one thing we can say about 2020, it’s that it won’t be quickly forgotten. And while experts often debate which events shaped a given year, Covid-19 was, without a doubt, the most dramatic factor of 2020, impacting everything from health to the economy in every country and across nearly every industry. An analysis […]
B2B Reviews post arrow for - How to Get your Users to Write Awesome Reviews For You

January 07, 2017

How to Get your Users to Write Awesome Reviews For You

Why Do You Need B2B User Reviews? As the leading review platform for B2B enterprise technology reviews, we understand the importance of user reviews in the B2B space. Not only our own research, but research by the industry’s leading technology analysts asserts the importance of user generated content. According to Forrester research, 74% of B2B buyers […]
B2B Reviews post arrow for - What if Someone Posts a Negative Review?

October 11, 2012

What if Someone Posts a Negative Review?

Vendors tend to get nervous about online ratings and reviews. What if somebody says something negative? What if a whole lot of people do? Let’s see what Google has to say about this in the (highly recommended and free) Google eBook  The Zero Moment of Truth: Most reviews are good. “We’ve found that the worldwide average for […]

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