Resources

Intent Data

Review Platform Intent Data: A Tool for Marketing & Sales Success

July 28, 2021 | Rony Sklar

Many organizations are adding intent data to their marketing and sales toolkit to help identify prospects and improve conversion rates. Knowing who your potential customers are can help to fine tune campaigns for better results. Intent data helps identify companies that have higher potential to be in a buying journey. In a 2020 Demand Gen Benchmark…

PeerSpot: The Authority on Enterprise Technology

By Russell Rothstein

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2021 Wrap Up: A Word From The CEO

By Russell Rothstein

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IT Central Station (now PeerSpot) Raises $30M Series A

By Russell Rothstein

B2B Reviews

Why User Review Content is King for Enterprise Technology Marketing

By Esther Baum

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Webinars

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A Light at the End of the Dark Funnel

Speakers

Chris Walker – CEO at Refine Labs
Jeff Yeger – VP of Customer Success at PeerSpot

B2B buyers like to hang out in the Dark Funnel – the place marketers can’t track. How can marketers affect audiences without any visibility into buyers’ activities? This is where product review sites come in, as we help marketers illuminate buyer behavior in the Dark Funnel. Join Chris Walker and Jeff Yeger to find out where B2B tech product reviews fit in the Dark Funnel, which is where most of the buyer journey really takes place.

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Maximum Value: Activating Intent Data

Speakers

Millie Resnick – VP of Product Marketing at Bombora
Paul Logue – Global Head of Insights at SAP
Russell Rothstein – CEO and Co-Founder of PeerSpot

B2B tech companies are investing in intent data to reduce churn, increase sales and convert MQLs. But then they don't know how to make the data actionable. Join Millie Resnick from Bombora, Paul Logue from SAP, and Russell Rothstein from PeerSpot as they discuss their own experiences and provide advice about how to get the most out of your intent data.

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Anthing You Can Say, Customers Say Better

Speakers

Elizabeth Blackman – VP Marketing at Worksoft
Gael Schmid – Sr. Manager, Digital Marketing EMEA at Commvault
Jeff Yeger – VP Customer Success at PeerSpot

Let’s face it – buyers don’t believe what marketers say about their own products. When buyers are researching products, they trust their peers. So what’s a marketer to do? Join our webinar where Elizabeth Blackman (VP Marketing at Worksoft), Gael Schmid (Sr. Manager, Digital Marketing EMEA at Commvault), and Jeff Yeger (Sr. Director of Customer Success at PeerSpot) will discuss how the modern marketer should relate to buyers.

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Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing

Speakers

Russell Rothstein – Founder and CEO of PeerSpot
Rudolph Araujo – VP of Marketing

Technology buyers are increasingly researching products online, creating a product shortlist before they even start talking to vendors. Peer reviews play a big role in this process, so how can marketers use peer reviews to influence prospects in key stages of the buyer’s journey? In this webinar, IT Central Station’s Russell Rothstein and Awake Security’s Rudolph Araujo discuss how to leverage peer reviews for demand gen, competitive insights and buyer intent data.