Resource Center

Podcast 50 Min

The CustomerX Files Episode 5: From the Hamster Wheel to Flywheel

On this episode of The CustomerX Files, we are joined by Taylor Page, Director of Customer Marketing & Advocacy at Kong. We discuss how to change the wheel…let’s get away from the hamster wheel and embrace the flywheel. Listen to hear Taylor’s advice on career, naming conventions, and suggestions on how to advance your role within this industry – trust us, there are multiple pearls of wisdom embedded in this conversation!

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e-Book 10 Min

The Essential Guide to Review Platform Intent Data

Learn the 7 ways you can use review platform intent data.
Infographic 2 Min

Demand Gen Pipeline Trends

We talked to demand gen pros across tech about how they're achieving their goals. Check out this neat infographic for the full breakdown of what they said and find out how you can apply these trends to your marketing strategy.
Podcast 40 Min

Ep 3. Marketing + Sales: How to Work Together to Drive Conversions and Win with Ralph Barsi of Tray.io

On this episode of Dude, Where's My Pipeline? we’re chatting with Ralph Barsi, VP, Global Inside Sales at Tray.io. Tune in to learn how sales and marketing can work together to drive better conversions – a win-win for everyone.

e-Book 10 Min

Customer Insight: Using Voice of Customer to Drive More Opportunities

It takes an average of 31 touches to close a deal. Customer journeys where a peer review site is the first touch are 63% shorter than the average. In this study, we interviewed senior marketing executives to find out about their perceptions of review sites.
Podcast 50 Min

The CustomerX Files Episode 5: From the Hamster Wheel to Flywheel

On this episode of The CustomerX Files, we are joined by Taylor Page, Director of Customer Marketing & Advocacy at Kong. We discuss how to change the wheel…let’s get away from the hamster wheel and embrace the flywheel. Listen to hear Taylor’s advice on career, naming conventions, and suggestions on how to advance your role within this industry – trust us, there are multiple pearls of wisdom embedded in this conversation!

Podcast 40 Min

Ep 4. Building Bridges with Jeff Gabel from ServiceNow

In this episode, Alison chats with Jeff Gabel, Customer Advocacy Lead at ServiceNow, about the importance of building bridges with internal stakeholders. The conversation features excellent advice on engaging with sales, how to develop, deepen, and strengthen relationships, and how to tactically do so without jeopardizing the integrity of your reference/advocacy program.
Podcast 40 Min

Ep 3. A Reference Revolution with David Sroka from Point of Reference

In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss: the evolution of customer references – format, frequency, and use case; eliminating the "little black book of references"; protecting customers from reference burn out; and capturing valuable data, both qualitative and quantitative.
Webinar 45 Min

Fishing With Sharper Spears: ABX advice from the trenches

Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing. 
Podcast 40 Min

Ep 2. Creating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of Alteryx

On this episode, Alison is joined by Alteryx's Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but inside as well.
Podcast 1 Min

Ep 4. How to Drive Pipeline in a Bear Market with Brandon Friesen of JUST Global

Brandon Friesen, CEO of JUST Global spoke with us about how to drive pipeline in a bear market – one of the more challenging times to do so. Whether or not you're struggling during this current bear market, Brandon has some great advice for you.
Webinar 60 Min

Demystifying Peer Reviews

Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.
Podcast 40 Min

Ep 1. The Award Advantage with Barbara Thomas of Imprivata

On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.