Resource Center

Webinar 60 Min

Demystifying Peer Reviews

Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.

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Podcast 40 Min

CustomerX Files Podcast-Episode 1: The Award Advantage with Barbara Thomas of Imprivata

On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.

Webinar 60 Min

Demystifying Peer Reviews

Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.

e-Book 10 Min

2022 State of ABM: Account-Based Strategies Continue Experiential Evolution

ABM practitioners are going beyond traditional marketing-centric interactions with ABX, providing a more tailored approach that involves multiple teams and builds a truly emotional connection with buyers. Learn more about this moethod and how marketers are upping their game.

Webinar 45 Min

The Economic Shift: What It Means for Marketing Professionals

Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.

Podcast 18 Min

Ep 1. Bummer Dude: Demand Gen Marketers’ Top Problems

What are the biggest challenges Demand Gen Marketers face today? How can we overcome them to drive the pipeline we need?

Infographic 2 Min

Start your own Reference (R)evolution

See how customer reference teams can maximize customer voice while minimizing workload.

Webinar 44 Min

Reference (R)evolution: Creating a Multidimensional Approach to Your Reference Program

Learn how you can make the most out of customer content to deliver easier reference options, support sales without exhausting customers, and how to better strategize for more impactful outcomes.

Infographic 2 Min

Demand Gen Pipeline Trends

We talked to demand gen pros across tech about how they're achieving their goals. Check out this neat infographic for the full breakdown of what they said and find out how you can apply these trends to your marketing strategy.

Webinar 35 Min

Driving to Pipeline: Practical Ideas That Convert

Understand how you can reach your pipeline goal with the available lead and intent data options.

e-Book 10 Min

Beyond 5 Stars Guide

You’re likely familiar with the all-consuming and slightly off-putting favor hustle required to maintain a steady drumbeat of online reviews. In an ideal world, you could keep the reviews flowing and maximize the potential of every customer review interaction. So how do you stop the cycle of last-minute review wrangling?

Webinar 40 Min

Beyond 5 Stars: The Untapped Power of Customer Reviews

There is a whole world behind the 5 stars a user leaves you, you just need to know how to get there. Hear from 4 customer advocacy masters on how to repurpose, reuse and recycle user feedback.

e-Book 10 Min

The Essential Guide to Review Platform Intent Data

Learn the 7 ways you can use review platform intent data.