Resources - PeerSpot

Podcast 4 Min

When Customers are the Roadblock to Reviews

What do you do when customers aren't willing to leave a review? Maybe they won't take the time or are unresponsive.

Podcast 51 Min

The CustomerX Files, Episode 9: Better Together – Demand Generation & Customer Marketing

On this episode of The CustomerX Files, Alison is joined by Joe Kevens, Director of Demand Generation at PartnerStack. Most agree that there are things that just go better together: peanut butter and jelly, Bert & Ernie, and yes, customer marketers and demand generation professionals. Yet, even though part of the same team, different goals and areas of focus often leave demand generation professionals and customer marketers out of sync. Joe & Alison discuss how we can bridge this gap and improve/inspire collaboration, better alignment, and they air some typical grievances between the two groups along the way – in the spirit of problem solving and collaboration, of course.

Podcast 6 Min

Getting ahead of the MQ: Making the Case for a Diversified Review Strategy

Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.

Podcast 8 Min

Why Critical Reviews are Critical to your Success

Not all reviews are going to be sunshine and rainbows.

Podcast 48 Min

The CustomerX Files Episode 10: (Re)Focusing on Renewals – Securing Renewals through Customer Advocacy

On this episode of The CustomerX Files, Alison is joined by Kevin Lau, the Senior Director of Customer Advocacy & Experiential Marketing at F5. We know there are many reasons why customer retention is important; but perhaps it’s even more critical as the economy continues to shift and customers (rightfully so) have reason to ask more of their partners and vendors. Kevin and Alison discuss just that – how do we (re)focus our attention as marketers on customer retention?

Podcast 6 Min

Driving ROI & Achieving KPIs

What should you, as a marketer, look for in a review platform so it delivers the most value, not only from a reviews perspective, but also for you, your KPIs, and the things your team is focused on?

Podcast 6 Min

Breaking down Internal Barriers to Success

You're trying to secure customer reviews, but you have roadblocks–your internal partners, unfortunately.

Podcast 53 Min

The CustomerX Files Episode 8: The Intersection of Science & Storytelling

On this episode of The CustomerX Files, Alison is joined by Kyle Yantis, Associate Director of Customer Success at SlapFive. It’s no secret; the past several months have been hard on marketers. Budgets and resources diminished, workloads increased, and transformation of roles. It’s no longer worth debating whether strong metrics belong in customer marketing. Metrics and showcasing ROI belong in marketing, period. It doesn’t matter which area of marketing you sit, we are the intersection of science and storytelling. In the episode Kyle provides concrete, actionable examples of ways to apply discipline and measure outcomes in areas such as operations, governance, and organizational impact. During a time when buying and implementing new technology might not be happening, it is advantageous to do the hard work – gain relationships, internal buy-in, and capital so when it comes time to expand a program, implement a new tool or technology, or ask for another resource, you’re well positioned for success.

Podcast 50 Min

The CustomerX Files Episode 7: Customer Advocacy…Grassroots Style

On this episode of The CustomerX Files, Alison is joined by Valeria Gomez, Customer Marketing Programs Manager at AirTable. We’ve experienced a lot over the past couple of years, from a global pandemic to an economic roller coaster. We’ve all been impacted personally, of course, and many of us have felt the whiplash professionally as well. So what do we do when our customer advocacy outlook changes – lack of tools and technology resources, slashed budgets, reduced headcount. Does this mean the end of our advocacy efforts? Absolutely not – it simply means that we get creative and turn to a more grassroots approach – an approach which can still deliver a maximized program and experience for customers.

Podcast 45 Min

The CustomerX Files Episode 6: Tools & Technology – Setting yourself up for Success

On this episode of The CustomerX Files, Alison is joined by Ana Kutcher, Customer Advocacy Manager at Wiz. This episode is right on time as customer marketers and advocacy professionals are doing more with less, automating processes, and focused on metrics. Looking at tools and technology just makes sense. As such, in this episode, Tools & Technology: Setting yourself up for Success, Alison and Ana discuss the different mechanisms to measure and execute goals in the most efficient way, and set yourself up for success.

e-Book 10 Min

The Essential Guide to Review Platform Intent Data

Learn the 7 ways you can use review platform intent data.

Infographic 2 Min

Demand Gen Pipeline Trends

We talked to demand gen pros across tech about how they're achieving their goals. Check out this neat infographic for the full breakdown of what they said and find out how you can apply these trends to your marketing strategy.