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Resource Center

Podcast 51 Min

The CustomerX Files, Episode 15: The Criticality of Community

On this episode of The CustomerX Files, Alison is joined by two powerhouses in the customer community space: Mary Green, Co-Founder of clubCX and Jenna Feldman, Customer Advocacy Marketing Manager at AlphaSense. For a long time customer advocacy and community were viewed as separate entities within marketing. Lately, they’ve become much more entwined. Why? Like so many things related to the customer experience, they are simply better together – listen and learn about building a strong customer community, launching a program, and how community should be at the heart of a customer-led marketing strategy.

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Podcast 51 Min

The CustomerX Files, Episode 15: The Criticality of Community

Podcast 42 Min

The CustomerX Files, Episode 14: Quality vs. Quantity (in life and customer reviews)

Podcast 44 Min

The CustomerX Files Episode 13: The Intersection of Brand & Customer Advocacy

Podcast 60 Min

The CustomerX Files Episode 12: Case Studies that Capture Customers

Podcast 46 Min

The CustomerX Files Episode 11: Creating a (Real) Customer-centric Culture

Podcast 48 Min

The CustomerX Files Episode 10: (Re)Focusing on Renewals – Securing Renewals through Customer Advocacy

Podcast 51 Min

The CustomerX Files, Episode 9: Better Together – Demand Generation & Customer Marketing

Podcast 8 Min

Why Critical Reviews are Critical to your Success

Podcast 4 Min

When Customers are the Roadblock to Reviews

BLOG3 Min

Choose your own Adventure(s): Executing a Customer-led Marketing Strategy – BE GENTLE BULLDOZER (AKA PUSH & PRIORITIZE)

BLOG4 Min

Choose your own Adventure(s): Executing a Customer-led Marketing Strategy – CREATIVITY

Podcast 6 Min

Getting ahead of the MQ: Making the Case for a Diversified Review Strategy

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