Resource Center

Podcast 40 Min

Ep 3. A Reference Revolution with David Sroka from Point of Reference

In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss: the evolution of customer references – format, frequency, and use case; eliminating the "little black book of references"; protecting customers from reference burn out; and capturing valuable data, both qualitative and quantitative.

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Podcast 40 Min

Ep 3. A Reference Revolution with David Sroka from Point of Reference

In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss: the evolution of customer references – format, frequency, and use case; eliminating the "little black book of references"; protecting customers from reference burn out; and capturing valuable data, both qualitative and quantitative.
Webinar 45 Min

Fishing With Sharper Spears: ABX advice from the trenches

Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing. 
Podcast 40 Min

Ep 3. Marketing + Sales: How to Work Together to Drive Conversions and Win with Ralph Barsi of Tray.io

On this episode of Dude, Where's My Pipeline? we’re chatting with Ralph Barsi, VP, Global Inside Sales at Tray.io. Tune in to learn how sales and marketing can work together to drive better conversions – a win-win for everyone.

Podcast 40 Min

Ep 2. Creating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of Alteryx

On this episode, Alison is joined by Alteryx's Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but inside as well.
Podcast 1 Min

Ep 4. How to Drive Pipeline in a Bear Market with Brandon Friesen of JUST Global

Brandon Friesen, CEO of JUST Global spoke with us about how to drive pipeline in a bear market – one of the more challenging times to do so. Whether or not you're struggling during this current bear market, Brandon has some great advice for you.
Webinar 60 Min

Demystifying Peer Reviews

Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.
Podcast 40 Min

Ep 1. The Award Advantage with Barbara Thomas of Imprivata

On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.

Podcast 38 Min

Ep 2. Top 5 ABM Mistakes Marketers Make and How to Fix Them

Are you trying to do account-based marketing at your company, but running into roadblocks? You may be making some common mistakes. Learn all about them and how to fix them on this episode of Dude, Where's My Pipeline? where we chat with Kathy Macchi, EVP of Consulting Services and Co-founder at Inverta.
e-Book 10 Min

2022 State of ABM: Account-Based Strategies Continue Experiential Evolution

ABM practitioners are going beyond traditional marketing-centric interactions with ABX, providing a more tailored approach that involves multiple teams and builds a truly emotional connection with buyers. Learn more about this moethod and how marketers are upping their game.
Webinar 45 Min

The Economic Shift: What It Means for Marketing Professionals

Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.

Podcast 18 Min

Ep 1. Bummer Dude: Demand Gen Marketers’ Top Problems

What are the biggest challenges Demand Gen Marketers face today? How can we overcome them to drive the pipeline we need?
Infographic 2 Min

Start your own Reference (R)evolution

See how customer reference teams can maximize customer voice while minimizing workload.