Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.
On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.
ABM practitioners are going beyond traditional marketing-centric interactions with ABX, providing a more tailored approach that involves multiple teams and builds a truly emotional connection with buyers. Learn more about this moethod and how marketers are upping their game.
Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.
What are the biggest challenges Demand Gen Marketers face today? How can we overcome them to drive the pipeline we need?
See how customer reference teams can maximize customer voice while minimizing workload.
Learn how you can make the most out of customer content to deliver easier reference options, support sales without exhausting customers, and how to better strategize for more impactful outcomes.
We talked to demand gen pros across tech about how they're achieving their goals. Check out this neat infographic for the full breakdown of what they said and find out how you can apply these trends to your marketing strategy.
Understand how you can reach your pipeline goal with the available lead and intent data options.
You’re likely familiar with the all-consuming and slightly off-putting favor hustle required to maintain a steady drumbeat of online reviews. In an ideal world, you could keep the reviews flowing and maximize the potential of every customer review interaction. So how do you stop the cycle of last-minute review wrangling?
There is a whole world behind the 5 stars a user leaves you, you just need to know how to get there. Hear from 4 customer advocacy masters on how to repurpose, reuse and recycle user feedback.
Learn the 7 ways you can use review platform intent data.