Resource Type: Podcast

Getting ahead of the MQ: Making the Case for a Diversified Review Strategy

Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.

Driving ROI & Achieving KPIs

What should you, as a marketer, look for in a review platform so it delivers the most value, not only from a reviews perspective, but also for you, your KPIs, and the things your team is focused on?

Breaking down Internal Barriers to Success

You’re trying to secure customer reviews, but you have roadblocks–your internal partners, unfortunately.

The CustomerX Files Episode 7: Customer Advocacy…Grassroots Style

On this episode of The CustomerX Files, Alison is joined by Valeria Gomez, Customer Marketing Programs Manager at AirTable. We’ve experienced a lot over the past couple of years, from a global pandemic to an economic roller coaster. We’ve all been impacted personally, of course, and many of us have felt the whiplash professionally as well. So what do we do when our customer advocacy outlook changes – lack of tools and technology resources, slashed budgets, reduced headcount. Does this mean the end of our advocacy efforts? Absolutely not – it simply means that we get creative and turn to a more grassroots approach – an approach which can still deliver a maximized program and experience for customers.

The CustomerX Files Episode 8: The Intersection of Science & Storytelling

On this episode of The CustomerX Files, Alison is joined by Kyle Yantis, Associate Director of Customer Success at SlapFive. It’s no secret; the past several months have been hard on marketers. Budgets and resources diminished, workloads increased, and transformation of roles. It’s no longer worth debating whether strong metrics belong in customer marketing. Metrics and showcasing ROI belong in marketing, period. It doesn’t matter which area of marketing you sit, we are the intersection of science and storytelling. In the episode Kyle provides concrete, actionable examples of ways to apply discipline and measure outcomes in areas such as operations, governance, and organizational impact. During a time when buying and implementing new technology might not be happening, it is advantageous to do the hard work – gain relationships, internal buy-in, and capital so when it comes time to expand a program, implement a new tool or technology, or ask for another resource, you’re well positioned for success.

The CustomerX Files Episode 6: Tools & Technology – Setting yourself up for Success

On this episode of The CustomerX Files, Alison is joined by Ana Kutcher, Customer Advocacy Manager at Wiz.
This episode is right on time as customer marketers and advocacy professionals are doing more with less, automating processes, and focused on metrics. Looking at tools and technology just makes sense. As such, in this episode, Tools & Technology: Setting yourself up for Success, Alison and Ana discuss the different mechanisms to measure and execute goals in the most efficient way, and set yourself up for success.

The CustomerX Files Episode 5: From the Hamster Wheel to Flywheel

On this episode of The CustomerX Files, we are joined by Taylor Page, Director of Customer Marketing & Advocacy at Kong. We discuss how to change the wheel…let’s get away from the hamster wheel and embrace the flywheel. Listen to hear Taylor’s advice on career, naming conventions, and suggestions on how to advance your role within this industry – trust us, there are multiple pearls of wisdom embedded in this conversation!

Ep 4. Building Bridges with Jeff Gabel from ServiceNow

In this episode, Alison chats with Jeff Gabel, Customer Advocacy Lead at ServiceNow, about the importance of building bridges with internal stakeholders. The conversation features excellent advice on engaging with sales, how to develop, deepen, and strengthen relationships, and how to tactically do so without jeopardizing the integrity of your reference/advocacy program.

Ep 3. A Reference Revolution with David Sroka from Point of Reference

In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss: the evolution of customer references – format, frequency, and use case; eliminating the “little black book of references”; protecting customers from reference burn out; and capturing valuable data, both qualitative and quantitative.

Ep 3. Marketing + Sales: How to Work Together to Drive Conversions and Win with Ralph Barsi of Tray.io

On this episode of Dude, Where’s My Pipeline? we’re chatting with Ralph Barsi, VP, Global Inside Sales at Tray.io. Tune in to learn how sales and marketing can work together to drive better conversions – a win-win for everyone.