Resource Type: Podcast

Ep 2. Creating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of Alteryx

On this episode, Alison is joined by Alteryx’s Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but inside as well.

Ep 4. How to Drive Pipeline in a Bear Market with Brandon Friesen of JUST Global

Brandon Friesen, CEO of JUST Global spoke with us about how to drive pipeline in a bear market – one of the more challenging times to do so. Whether or not you’re struggling during this current bear market, Brandon has some great advice for you.

Ep 1. The Award Advantage with Barbara Thomas of Imprivata

On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.

Ep 2. Top 5 ABM Mistakes Marketers Make and How to Fix Them

Are you trying to do account-based marketing at your company, but running into roadblocks? You may be making some common mistakes. Learn all about them and how to fix them on this episode of Dude, Where’s My Pipeline? where we chat with Kathy Macchi, EVP of Consulting Services and Co-founder at Inverta.

Ep 1. Bummer Dude: Demand Gen Marketers’ Top Problems

What are the biggest challenges Demand Gen Marketers face today? How can we overcome them to drive the pipeline we need?