Ep 3. A Reference Revolution with David Sroka from Point of Reference
In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss:
- The evolution of customer references – format, frequency, and use case
- Eliminating the “little black book of references”
- Protecting customers from reference burn out
- Capturing valuable data, both qualitative and quantitative
Connect with Alison and David on LinkedIn:
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David Sroka
CEO @ Point of Reference
Alison Bukowski
Sr. Director of Customer Advocacy and Marketing @ PeerSpot
