Getting ahead of the MQ: Making the Case for a Diversified Review Strategy

As marketing professionals, we often let the Magic Quadrant define us, especially when we’re in the middle of the GPI cycle. However, while GPI is a piece of the overall review puzzle, you want to become more integral to the success of your organization and drive real business impact. Here’s how to make a case for actually looking outside the MQ, and even some tips on how to get more savvy with the GPI process.