Author: Russell Rothstein

March 20, 2023

The Power of Intent Data

In a down market, generating demand for your products or services can be challenging. Traditional marketing tactics may not yield the desired results, and it has become essential to find new ways to attract and engage potential customers. One approach that is gaining popularity in recent years is using intent data to guide your marketing […]

B2B Reviews

March 20, 2023

Maximize Reviews with Minimal Budget

As businesses navigate through tough economic times, budget cuts can be a common occurrence. However, this doesn’t necessarily mean that all marketing efforts should come to a halt. In fact, customer reviews can be a valuable resource for businesses looking to promote their products or services with zero budget. Here are the top 10 ways […]

Industry

March 20, 2023

Why Voice of Customers is the Real Competitive Advantage

. Marketing has become more challenging than ever before. With tighter budgets and a more competitive landscape, marketers are finding it harder to differentiate themselves from the competition. The same playbook is being used by everyone, from the same companies on ABM lists to the same subject lines in emails. So, how do you stand […]

PeerSpot

March 06, 2023

We’re All in on Customer Led Marketing

PeerSpot is once again leading the way by embracing a new approach to marketing – Customer Led Marketing (CLM). This strategy is based on the idea that customers are at the heart of every organization, and should definitely be at the heart of a company’s marketing efforts. PeerSpot’s move towards CLM is an exciting development, […]

PeerSpot

November 03, 2022

Goodbye Reviews. Welcome to Buying Intelligence.

It was over 10 years ago – July 10, 2012, to be precise – that the first review came in on PeerSpot. It was a review of Oracle Solaris Volume Manager by a DevOps developer with the username MarcosP. My co-founder Naftali and I had a short celebration – over single-malt whisky, what else? – […]

PeerSpot

October 25, 2022

Announcing the 2022 PeerSpot Awards for Best B2B Enterprise Technology

Drum roll, please! Today PeerSpot announces the 2022 winners of our annual Peer Awards. And we’re launching two new award categories as well: User’s Choice and Rising Star Awards. These recognitions are based on user reviews and engagement on our Buying Intelligence Platform. Read on for the details! The Peer Awards are earned by the […]

PeerSpot

September 08, 2022

PeerSpot: 10 Years and We’re Just Getting Started

It was a sunny New York day in 2012 when I met my long-time friend Naftali Marcus for an early dinner of hummus and kebabs in Hell’s Kitchen in Manhattan. It was more than just a friendly outing. I had an idea for starting up a company and I wanted to tell him about it. […]

PeerSpot

January 05, 2022

PeerSpot: The Authority on Enterprise Technology

Back in 2012 when we founded IT Central Station, I thought I knew how to build a great review site for enterprise technology. Boy, was I wrong. Back then, reviews were the hottest thing in B2C. Yelp and TripAdvisor had just gone public. The stock price of both companies skyrocketed by 300%. Apparently, we just […]

PeerSpot

December 22, 2021

2021 Wrap Up: A Word From The CEO

As we are nearing the end of 2021, I’d like to reflect on the past year and anticipate what is to come in the next year. 2022 will also be IT Central Station’s 10 year anniversary, and I’m proud of how far we’ve come. Since IT Central Station’s launch in 2012, our mission has been […]

PeerSpot

October 06, 2021

IT Central Station (now PeerSpot) Raises $30M Series A

Since we launched in 2012, our mission has been to revolutionize enterprise tech buying through the power of peer reviews and opinions. So I’m thrilled to announce that we will be significantly accelerating our growth with a $30 million Series A investment. IT Central Station (PeerSpot) is not the only review site in the market. […]

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