Author: Russell Rothstein

B2B Reviews post arrow for - PeerSpot Reviews Are “Case Studies On Steroids!” and Other Reactions from Marketers

March 17, 2024

PeerSpot Reviews Are “Case Studies On Steroids!” and Other Reactions from Marketers

What sets PeerSpot apart is its dedication to generating high-quality, in-depth reviews that mirror the intricacy of case studies. These aren’t just reviews; they’re detailed customer stories captured through real conversations. By conducting interviews over the phone, PeerSpot ensures that each review is a rich, nuanced narrative that provides serious buyers with the information they […]
Customer Advocacy post arrow for - AI + Voice of Customer: The New Formula for User Generated Content

February 11, 2024

AI + Voice of Customer: The New Formula for User Generated Content

In an era where the Voice of the Customer (VoC) and Artificial Intelligence (AI) are becoming pivotal in shaping business strategies, we are set to explore the intersection of these two dynamic forces. As organizations strive to stay ahead in the competitive curve, understanding the challenges and opportunities presented by VoC and AI integration has […]
B2B Reviews post arrow for - Maximize Reviews with Minimal Budget

January 20, 2024

Maximize Reviews with Minimal Budget

As businesses navigate through tough economic times, budget cuts can be a common occurrence. However, this doesn’t necessarily mean that all marketing efforts should come to a halt. In fact, customer reviews can be a valuable resource for businesses looking to promote their products or services with zero budget. Here are the top 10 ways […]
Intent Data post arrow for - The Power of Intent Data

March 20, 2023

The Power of Intent Data

In a down market, generating demand for your products or services can be challenging. Traditional marketing tactics may not yield the desired results, and it has become essential to find new ways to attract and engage potential customers. One approach that is gaining popularity in recent years is using intent data to guide your marketing […]
Industry post arrow for - Why Voice of Customers is the Real Competitive Advantage

March 20, 2023

Why Voice of Customers is the Real Competitive Advantage

. Marketing has become more challenging than ever before. With tighter budgets and a more competitive landscape, marketers are finding it harder to differentiate themselves from the competition. The same playbook is being used by everyone, from the same companies on ABM lists to the same subject lines in emails. So, how do you stand […]
PeerSpot post arrow for - We’re All in on Customer Led Marketing

March 06, 2023

We’re All in on Customer Led Marketing

PeerSpot is once again leading the way by embracing a new approach to marketing – Customer Led Marketing (CLM). This strategy is based on the idea that customers are at the heart of every organization, and should definitely be at the heart of a company’s marketing efforts. PeerSpot’s move towards CLM is an exciting development, […]
PeerSpot post arrow for - Goodbye Reviews. Welcome to Buying Intelligence.

November 03, 2022

Goodbye Reviews. Welcome to Buying Intelligence.

It was over 10 years ago – July 10, 2012, to be precise – that the first review came in on PeerSpot. It was a review of Oracle Solaris Volume Manager by a DevOps developer with the username MarcosP. My co-founder Naftali and I had a short celebration – over single-malt whisky, what else? – […]
PeerSpot post arrow for - Announcing the 2022 PeerSpot Awards for Best B2B Enterprise Technology

October 25, 2022

Announcing the 2022 PeerSpot Awards for Best B2B Enterprise Technology

Drum roll, please! Today PeerSpot announces the 2022 winners of our annual Peer Awards. And we’re launching two new award categories as well: User’s Choice and Rising Star Awards. These recognitions are based on user reviews and engagement on our Buying Intelligence Platform. Read on for the details! The Peer Awards are earned by the […]
PeerSpot post arrow for - PeerSpot: 10 Years and We’re Just Getting Started

September 08, 2022

PeerSpot: 10 Years and We’re Just Getting Started

It was a sunny New York day in 2012 when I met my long-time friend Naftali Marcus for an early dinner of hummus and kebabs in Hell’s Kitchen in Manhattan. It was more than just a friendly outing. I had an idea for starting up a company and I wanted to tell him about it. […]
PeerSpot post arrow for - PeerSpot: The Authority on Enterprise Technology

January 05, 2022

PeerSpot: The Authority on Enterprise Technology

Back in 2012 when we founded IT Central Station, I thought I knew how to build a great review site for enterprise technology. Boy, was I wrong. Back then, reviews were the hottest thing in B2C.  Yelp and TripAdvisor had just gone public. The stock price of both companies skyrocketed by 300%. Apparently, we just […]

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