Author: Russell Rothstein

September 15, 2024

FTC Cracks Down on Fake Reviews: PeerSpot’s Approach to Trust and Authenticity in the Spotlight

Last week, FTC Chair Lina Khan showcased a significant step forward in the battle against fake reviews, demonstrating the kind of leadership the industry desperately needs. The FTC announced a final rule “Banning Fake Reviews“, including AI-generated reviews. The FTC announced penalties of up to $50,000 per instance for: In an era where more than […]

Feature Update

September 10, 2024

Announcing PeerAnalyst: Insights from 1,000,000+ Minutes of User Expert Conversations

I am thrilled to announce the launch of PeerAnalyst to empower software buyers with unparalleled insights from their peers. Here at PeerSpot we believe in the power of peer-to-peer recommendations, and PeerAnalyst embodies this belief. PeerAnalyst goes beyond traditional product reviews by offering a buying intelligence platform powered by over one million minutes of in-depth […]

Uncategorized

June 14, 2024

Being Ranked #1 on PeerSpot: What It Means for Your Company

For B2B software organizations, visibility and credibility are essential. At PeerSpot, we understand that a high ranking in your category can significantly impact your business. Being ranked #1 is a badge of honor and a testament to your product’s quality, popularity, and user satisfaction. Here’s what it means to be in a leader in a […]

B2B Reviews

March 17, 2024

PeerSpot Reviews Are “Case Studies On Steroids!” and Other Reactions from Marketers

What sets PeerSpot apart is its dedication to generating high-quality, in-depth reviews that mirror the intricacy of case studies. These aren’t just reviews; they’re detailed customer stories captured through real conversations. By conducting interviews over the phone, PeerSpot ensures that each review is a rich, nuanced narrative that provides serious buyers with the information they […]

Customer Advocacy

February 11, 2024

AI + Voice of Customer: The New Formula for User Generated Content

In an era where the Voice of the Customer (VoC) and Artificial Intelligence (AI) are becoming pivotal in shaping business strategies, we are set to explore the intersection of these two dynamic forces. As organizations strive to stay ahead in the competitive curve, understanding the challenges and opportunities presented by VoC and AI integration has […]

B2B Reviews

January 20, 2024

Maximize Reviews with Minimal Budget

As businesses navigate through tough economic times, budget cuts can be a common occurrence. However, this doesn’t necessarily mean that all marketing efforts should come to a halt. In fact, customer reviews can be a valuable resource for businesses looking to promote their products or services with zero budget. Here are the top 10 ways […]

Intent Data

March 20, 2023

The Power of Intent Data

In a down market, generating demand for your products or services can be challenging. Traditional marketing tactics may not yield the desired results, and it has become essential to find new ways to attract and engage potential customers. One approach that is gaining popularity in recent years is using intent data to guide your marketing […]

Industry

March 20, 2023

Why Voice of Customers is the Real Competitive Advantage

. Marketing has become more challenging than ever before. With tighter budgets and a more competitive landscape, marketers are finding it harder to differentiate themselves from the competition. The same playbook is being used by everyone, from the same companies on ABM lists to the same subject lines in emails. So, how do you stand […]

PeerSpot

March 06, 2023

We’re All in on Customer Led Marketing

PeerSpot is once again leading the way by embracing a new approach to marketing – Customer Led Marketing (CLM). This strategy is based on the idea that customers are at the heart of every organization, and should definitely be at the heart of a company’s marketing efforts. PeerSpot’s move towards CLM is an exciting development, […]