Russell Rothstein, Author at PeerSpot

November 3rd, 2022 by Russell Rothstein

Goodbye Reviews. Welcome to Buying Intelligence.

It was over 10 years ago – July 10, 2012, to be precise – that the first review came in on PeerSpot. It was a review of Oracle Solaris Volume Manager by a DevOps developer with the username MarcosP. My co-founder Naftali and I had a short celebration – over single-malt whisky, what else? –...

October 25th, 2022 by Russell Rothstein

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Announcing the 2022 PeerSpot Awards for Best B2B Enterprise Technology

Drum roll, please! Today PeerSpot announces the 2022 winners of our annual Peer Awards. And we’re launching two new award categories as well: User’s Choice and Rising Star Awards. These recognitions are based on user reviews and engagement on our Buying Intelligence Platform. Read on for the details! The Peer Awards are earned by the...

September 8th, 2022 by Russell Rothstein

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PeerSpot: 10 Years and We’re Just Getting Started

It was a sunny New York day in 2012 when I met my long-time friend Naftali Marcus for an early dinner of hummus and kebabs in Hell’s Kitchen in Manhattan. It was more than just a friendly outing. I had an idea for starting up a company and I wanted to tell him about it....

January 5th, 2022 by Russell Rothstein

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PeerSpot: The Authority on Enterprise Technology

Back in 2012 when we founded IT Central Station, I thought I knew how to build a great review site for enterprise technology. Boy, was I wrong. Back then, reviews were the hottest thing in B2C. Yelp and TripAdvisor had just gone public. The stock price of both companies skyrocketed by 300%. Apparently, we just...

December 22nd, 2021 by Russell Rothstein

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2021 Wrap Up: A Word From The CEO

As we are nearing the end of 2021, I’d like to reflect on the past year and anticipate what is to come in the next year. 2022 will also be IT Central Station’s 10 year anniversary, and I’m proud of how far we’ve come. Since IT Central Station’s launch in 2012, our mission has been...

October 6th, 2021 by Russell Rothstein

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IT Central Station (now PeerSpot) Raises $30M Series A

Since we launched in 2012, our mission has been to revolutionize enterprise tech buying through the power of peer reviews and opinions. So I’m thrilled to announce that we will be significantly accelerating our growth with a $30 million Series A investment. IT Central Station (PeerSpot) is not the only review site in the market. ...

January 14th, 2021 by Russell Rothstein

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Covid-19 in Reviews: How Tech Products Fared Amidst a Pandemic

lf there’s one thing we can say about 2020, it’s that it won’t be quickly forgotten. And while experts often debate which events shaped a given year, Covid-19 was, without a doubt, the most dramatic factor of 2020, impacting everything from health to the economy in every country and across nearly every industry. An analysis...

January 7th, 2017 by Russell Rothstein

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How to Get your Users to Write Awesome Reviews For You

Why Do You Need B2B User Reviews? As the leading review platform for B2B enterprise technology reviews, we understand the importance of user reviews in the B2B space. Not only our own research, but research by the industry’s leading technology analysts asserts the importance of user generated content. According to Forrester research, 74% of B2B buyers...

October 11th, 2012 by Russell Rothstein

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What if Someone Posts a Negative Review?

Vendors tend to get nervous about online ratings and reviews. What if somebody says something negative? What if a whole lot of people do? Let’s see what Google has to say about this in the (highly recommended and free) Google eBook The Zero Moment of Truth: Most reviews are good. “We’ve found that the worldwide average for...