As businesses navigate through tough economic times, budget cuts can be a common occurrence. However, this doesn’t necessarily mean that all marketing efforts should come to a halt. In fact, customer reviews can be a valuable resource for businesses looking to promote their products or services with zero budget. Here are the top 10 ways to get the most out of your reviews when you’re on a tight budget.
New Case Studies (for free!) 🚀 🤠
- If you’ve received a review that is over 500 words long, convert it into a case study PDF. This can be a great way to showcase real-life experiences of your customers and promote your product or service without spending any money. Make sure to include the reviewer’s real name and company name to add credibility to the case study.
- Look for reviews where the customer compared your product with a top competitor. Use these reviews to train your sales teams on how to win competitive deals. Don’t shy away from 2–3-star reviews of your competitor’s product, as they can be a great learning opportunity for your team.
Content for SDR
- Save reviews as PDFs and provide them to your Sales Development Representatives (SDRs). Third-party reviews are often more credible than vendor-created content and can be a valuable resource for your SDRs. Provide them with reviews that are relevant to the industry they are targeting.
- Use review snippets in your social media posts. Post them as both text and images, and make sure to mention the review site for third-party credibility. This can be a great way to showcase your product or service to a wider audience without spending any money.
Showcase Wins to Management
- Share your 4- and 5-star reviews with senior management to show them the positive impact your product or service is having on customers. This can also make your product team look good for creating a great product.
- Use reviews to build a scrappy customer advocacy function. Repurpose review content and engage with reviewers to create a customer advocacy program that requires little to no budget.
Use soundbites in presentations and assets throughout the company.
- Use review snippets as soundbites in presentations and other company assets. This can be a great way to promote your product or service to internal stakeholders.
Share with the PR and Analyst Relations teams to showcase wins.
- Share your positive reviews with your PR and analyst relations teams to showcase your wins. This can be a great way to get your product or service in front of a wider audience without spending any money.
Encourage reviewers to post on other review sites.
- Encourage your customers to post their reviews on other review sites. This can be a great way to increase your online presence and reach a wider audience.
Share with corporate and brand marketing teams to support the development of company brand.
- Share your reviews with your corporate and brand marketing teams to support the development of your company brand. Positive reviews can be a great way to showcase your company’s strengths and values.
In conclusion, customer reviews can be a valuable resource for businesses looking to promote their products or services without spending any money. By repurposing review content and engaging with reviewers, businesses can build a customer advocacy program that requires little to no budget. Use these tips to get the most out of your reviews and promote your product or service to a wider audience.