Resource Type: Webinar

How AWS Marketplace Sellers Win With Reviews, Buyer Insights, and Better Listings

Discover how AWS Marketplace sellers leverage verified reviews and listing optimization to drive visibility. Experts from PCAN, PeerSpot, and AWS share actionable strategies to build buyer trust and maximize your conversion rates for a successful 2026.

Behind the Curtain: How LLMs Use Marketplace Reviews to Power AI Search Webinar

Marketers know LLMs are transforming SEO — but few understand how to appear inside them. In this exclusive webinar, PeerSpot and WhiteBox reveal how LLMs like ChatGPT decide which brands to feature, why PeerSpot reviews matter, and how marketers can optimize for AI-driven discovery.

Turn AWS Marketplace Into Pipeline: Automating GTM and Activating Reviews That Drive Growth

Discover how to simplify AWS Marketplace go-to-market workflows and activate reviews that drive growth. Watch this PeerSpot x Suger webinar featuring Andrew Lamb, Gershon Rossman, and Kyle Heisner.

First-Party AWS Reviews – Your Fastest Path to Buyer Discovery and Demand Webinar

Learn how first-party AWS Marketplace reviews build buyer confidence, validate AWS programs, and drive marketing impact. Watch the full PeerSpot webinar now.

How One Identity Turned Customer Voice Into Growth

In this webinar, One Identity reveals how they harnessed the power of customer voice to accelerate growth and improve marketing impact.

Fishing With Sharper Spears: ABX advice from the trenches

Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing. 

Demystifying Peer Reviews

Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.

The Economic Shift: What It Means for Marketing Professionals

Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.

Reference (R)evolution: Creating a Multidimensional Approach to Your Reference Program

Learn how you can make the most out of customer content to deliver easier reference options, support sales without exhausting customers, and how to better strategize for more impactful outcomes.

Driving to Pipeline: Practical Ideas That Convert

Understand how you can reach your pipeline goal with the available lead and intent data options.