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Fishing With Sharper Spears: ABX advice from the trenches
Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing.
Demystifying Peer Reviews
Learn how to simplify and diversify the overall review strategy that does more than just fill a quota.
The Economic Shift: What It Means for Marketing Professionals
Marketing professionals may be entering into a new budget reality due to the current economic downturn. Learn from 3 senior marketing gurus on how to best prepare yourself and your team and what to expect in the coming months.
Reference (R)evolution: Creating a Multidimensional Approach to Your Reference Program
Learn how you can make the most out of customer content to deliver easier reference options, support sales without exhausting customers, and how to better strategize for more impactful outcomes.
Driving to Pipeline: Practical Ideas That Convert
Understand how you can reach your pipeline goal with the available lead and intent data options.
Beyond 5 Stars: The Untapped Power of Customer Reviews
There is a whole world behind the 5 stars a user leaves you, you just need to know how to get there. Hear from 4 customer advocacy masters on how to repurpose, reuse and recycle user feedback.