Fishing With Sharper Spears: ABX advice from the trenches
Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing.
To uncover some of the secrets of ABX, we’ve grabbed time with Lynnice Wolf – Senior Director of Global Demand at Menlo Security – to walk us through her ABX approach and share her best practices. Lynnice will share some of her strategies for:
- Setting up and running an ABX program
- Using intent data in ABX
- Highlighting customer voice in ABX