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Fishing With Sharper Spears: ABX advice from the trenches

Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing. 

To uncover some of the secrets of ABX, we’ve grabbed time with Lynnice Wolf – Senior Director of Global Demand at Menlo Security – to walk us through her ABX approach and share her best practices. Lynnice will share some of her strategies for:

  • Setting up and running an ABX program
  • Using intent data in ABX
  • Highlighting customer voice in ABX
Lynnice Wolf
Emily Hill

Fishing With Sharper Spears: ABX advice from the trenches

Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing. 

To uncover some of the secrets of ABX, we’ve grabbed time with Lynnice Wolf – Senior Director of Global Demand at Menlo Security – to walk us through her ABX approach and share her best practices. Lynnice will share some of her strategies for:

  • Setting up and running an ABX program
  • Using intent data in ABX
  • Highlighting customer voice in ABX
Lynnice Wolf
Emily Hill