Whether you’re already running Account-Based Marketing (ABX) campaigns or you’re new to the game, there is still a lot to learn. Not many of us have mastered this targeted approach to marketing. 

To uncover some of the secrets of ABX, we’ve grabbed time with Lynnice Wolf – Senior Director of Global Demand at Menlo Security – to walk us through her ABX approach and share her best practices. Lynnice will share some of her strategies for:

• Setting up and running an ABX program
• Using intent data in ABX
• Highlighting customer voice in ABX