Demystifying Peer Reviews
Customer reviews are one of the great mysteries (and frustrations) of the CMA world. How do we solicit, secure, promote, leverage, and get enough of them to satisfy our internal stakeholders? And how do we do so without completely aggravating our customers? If only we could figure out how to simplify (and diversify) the overall review strategy to make it easier on our customers, and ourselves. In our next PeerTalk, Alison Bukowski – Top25 CMA Influencer – will share advice on: How a true review strategy pays off versus just a “ready, fire, aim” approach Building a review strategy that drives marketing content and customer engagement rather than just filling a quota Leveraging customer data and preferences to drive reviews with the right sites Customer reviews have changed dramatically in the past five years, becoming the most influential part of a buyer’s decision-making journey. Together, let’s unearth this holy grail of customer reviews (Monty Python references optional, but fully encouraged).