Driving to Pipeline: Practical Ideas That Convert

As a demand gen marketer you’re probably goaled with driving to a pipeline or revenue number. The magic is figuring out how to effectively spend your budget to get to that goal. Should you buy content syndication leads, try an ABM strategy, use intent data in some way, or one of the other million ideas out there. Join our panel of demand gen hero’s looking at what they do to reach their goal and how they think about all the lead and intent data options out there.

Wendy Perilli
Stephanie Williams