The Economic Shift: What It Means for Marketing Professionals
Curious how leading marketing executives manage marketing budgets and staff when the economy shifts downward? How do they determine what’s critical to the business, what programs to cut, how to adjust staffing, and how it all affects marketing strategy (and your job)? Get the answers straight from these marketing kingpins: Wendy Perilli, VP of Marketing at PeerSpot, Arya Barirani, SVP and CMO at GlobalLogic, and Joe Scheuermann, VP of Marketing at Comet. Each will speak from their experiences in large companies and small.