On this episode of Dude, Where's My Pipeline? we’re chatting with Ralph Barsi, VP, Global Inside Sales at Tray.io. Tune in to learn how sales and marketing can work together to drive better conversions - a win-win for everyone.
On this episode of The CustomerX Files, we are joined by Taylor Page, Director of Customer Marketing & Advocacy at Kong. We discuss how to change the wheel…let’s get away from the hamster wheel and embrace the flywheel. Listen to hear Taylor’s advice on career, naming conventions, and suggestions on how to advance your role within this industry - trust us, there are multiple pearls of wisdom embedded in this conversation!
In this episode, Alison chats with Jeff Gabel, Customer Advocacy Lead at ServiceNow, about the importance of building bridges with internal stakeholders. The conversation features excellent advice on engaging with sales, how to develop, deepen, and strengthen relationships, and how to tactically do so without jeopardizing the integrity of your reference/advocacy program.
In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss: the evolution of customer references - format, frequency, and use case; eliminating the "little black book of references"; protecting customers from reference burn out; and capturing valuable data, both qualitative and quantitative.
On this episode, Alison is joined by Alteryx's Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but inside as well.
Brandon Friesen, CEO of JUST Global spoke with us about how to drive pipeline in a bear market - one of the more challenging times to do so. Whether or not you're struggling during this current bear market, Brandon has some great advice for you.
Are you trying to do account-based marketing at your company, but running into roadblocks? You may be making some common mistakes. Learn all about them and how to fix them on this episode of Dude, Where's My Pipeline? where we chat with Kathy Macchi, EVP of Consulting Services and Co-founder at Inverta.