The CustomerX Files Episode 10: (Re)Focusing on Renewals – Securing Renewals through Customer Advocacy

On this episode of The CustomerX Files, Alison is joined by Kevin Lau, the Senior Director of Customer Advocacy & Experiential Marketing at F5. We know there are many reasons why customer retention is important; but perhaps it’s even more critical as the economy continues to shift and customers (rightfully so) have reason to ask more of their partners and vendors. Kevin and Alison discuss just that – how do we (re)focus our attention as marketers on customer retention?