The CustomerX Files Episode 11: Creating a (Real) Customer-centric Culture

On this episode of The CustomerX Files, Alison is joined by Tjitske De Vries, Global Community Relations Manager at Malwarebytes, to discuss the ways that advocacy has evolved over the past five years – and how it impacts us personally as well as professionally. This “winding road” discussion covers everything from being a working mom and woman in tech, to the differences between advocacy in B2B and B2C worlds, and arrives at a final destination of how advocacy can be used to permeate and improve overall corporate culture.