The CustomerX Files Episode 13: The Intersection of Brand & Customer Advocacy

On this episode of The CustomerX Files, Alison is joined by Natalie Anillo, Senior Product Marketing Manager of Worldwide Customer Advocacy at Microsoft Security. What exactly do we mean by organic customer advocacy? How are we as customer advocacy professionals responsible for owning corporate brand? And how do the two intersect? Tune in to learn more about how goals for advocacy professionals really find common ground, regardless of the size of your organization. And learn from one of the most thoughtful customer advocacy professionals in the business about how she drives value and awareness for one of the world’s largest brands.