Author: Russell Rothstein

Uncategorized post arrow for - Content Is Not the Bottleneck. Credibility Is.

March 24, 2026

Content Is Not the Bottleneck. Credibility Is.

Marketers are using AI to publish faster than ever, but speed was never the real constraint—credibility is. As buyers rely on AI to research vendors, polished messaging is losing ground to real customer proof. Discover how to shift from asking “what should we say?” to amplifying verified customer voices with LLM-ready content.
Uncategorized post arrow for - Meet Your Newest, Smartest Marketer: Introducing peerspot.ai

March 17, 2026

Meet Your Newest, Smartest Marketer: Introducing peerspot.ai

This is a monumental day for everyone at PeerSpot. Today, I am incredibly thrilled to pull back the curtain on our latest breakthrough and announce that peerspot.ai is officially live. When we founded PeerSpot, our mission was simple: connect technology buyers with the authentic, unfiltered peer feedback they can trust most. Over the last two […]
Uncategorized post arrow for - Introducing PeerQuote Picker: Customer Review Insights at the Click of a Button

January 28, 2025

Introducing PeerQuote Picker: Customer Review Insights at the Click of a Button

Imagine having instant access to curated, highly relevant insights tailored to the topic at hand—right when you need them most. That’s precisely what our latest feature delivers. We’re thrilled to introduce a groundbreaking addition to the PeerSpot platform: PeerQuote Picker. This feature is designed to save time, enhance preparation, and elevate the quality of interactions […]
B2B Reviews post arrow for - FTC Cracks Down on Fake Reviews: PeerSpot’s Approach to Trust and Authenticity in the Spotlight

September 15, 2024

FTC Cracks Down on Fake Reviews: PeerSpot’s Approach to Trust and Authenticity in the Spotlight

Last week, FTC Chair Lina Khan showcased a significant step forward in the battle against fake reviews, demonstrating the kind of leadership the industry desperately needs. The FTC announced a final rule “Banning Fake Reviews“, including AI-generated reviews. The FTC announced penalties of up to $50,000 per instance for: In an era where more than […]
Feature Update post arrow for - Announcing PeerResearch: Insights from 1,000,000+ Minutes of User Expert Conversations

September 10, 2024

Announcing PeerResearch: Insights from 1,000,000+ Minutes of User Expert Conversations

I am thrilled to announce the launch of PeerResearch to empower software buyers with unparalleled insights from their peers. Here at PeerSpot we believe in the power of peer-to-peer recommendations, and PeerResearch embodies this belief. PeerResearch goes beyond traditional product reviews by offering a buying intelligence platform powered by over one million minutes of in-depth […]
B2B Reviews post arrow for - PeerSpot Reviews Are “Case Studies On Steroids!” and Other Reactions from Marketers

March 17, 2024

PeerSpot Reviews Are “Case Studies On Steroids!” and Other Reactions from Marketers

What sets PeerSpot apart is its dedication to generating high-quality, in-depth reviews that mirror the intricacy of case studies. These aren’t just reviews; they’re detailed customer stories captured through real conversations. By conducting interviews over the phone, PeerSpot ensures that each review is a rich, nuanced narrative that provides serious buyers with the information they […]
Customer Advocacy post arrow for - AI + Voice of Customer: The New Formula for User Generated Content

February 11, 2024

AI + Voice of Customer: The New Formula for User Generated Content

In an era where the Voice of the Customer (VoC) and Artificial Intelligence (AI) are becoming pivotal in shaping business strategies, we are set to explore the intersection of these two dynamic forces. As organizations strive to stay ahead in the competitive curve, understanding the challenges and opportunities presented by VoC and AI integration has […]
B2B Reviews post arrow for - Maximize Reviews with Minimal Budget

January 20, 2024

Maximize Reviews with Minimal Budget

As businesses navigate through tough economic times, budget cuts can be a common occurrence. However, this doesn’t necessarily mean that all marketing efforts should come to a halt. In fact, customer reviews can be a valuable resource for businesses looking to promote their products or services with zero budget. Here are the top 10 ways […]
Intent Data post arrow for - The Power of Intent Data

March 20, 2023

The Power of Intent Data

In a down market, generating demand for your products or services can be challenging. Traditional marketing tactics may not yield the desired results, and it has become essential to find new ways to attract and engage potential customers. One approach that is gaining popularity in recent years is using intent data to guide your marketing […]
Industry post arrow for - Why Voice of Customers is the Real Competitive Advantage

March 20, 2023

Why Voice of Customers is the Real Competitive Advantage

. Marketing has become more challenging than ever before. With tighter budgets and a more competitive landscape, marketers are finding it harder to differentiate themselves from the competition. The same playbook is being used by everyone, from the same companies on ABM lists to the same subject lines in emails. So, how do you stand […]

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