June 17, 2025 Dark Funnel Activation Playbook Don’t miss out on critical pipeline. Our Dark Funnel Activation Playbook helps you understand, detect, and influence the unseen buyer journey using PeerSpot.
May 16, 2025 Modern SEO Playbook: Boosting Traffic and Trust with Peer Reviews in an AI-Driven World This eBook reveals how peer reviews can drive real SEO impact in today’s AI-dominated search world. Learn practical strategies, real results, and a proven framework to future-proof your traffic.
September 25, 2024 FTC Ruling on Fake and AI-Generated Product Reviews: A Guide for B2B Software Marketers
November 30, 2022 Customer Insight: Using Voice of Customer to Drive More Opportunities It takes an average of 31 touches to close a deal. Customer journeys where a peer review site is the first touch are 63% shorter than the average. In this study, we interviewed senior marketing executives to find out about their perceptions of review sites.
August 18, 2022 2022 State of ABM: Account-Based Strategies Continue Experiential Evolution ABM practitioners are going beyond traditional marketing-centric interactions with ABX, providing a more tailored approach that involves multiple teams and builds a truly emotional connection with buyers. Learn more about this moethod and how marketers are upping their game.
May 01, 2022 Beyond 5 Stars: The Best Ways to Obtain and Leverage Customer Reviews You’re likely familiar with the all-consuming and slightly off-putting favor hustle required to maintain a steady drumbeat of online reviews. In an ideal world, you could keep the reviews flowing and maximize the potential of every customer review interaction. So how do you stop the cycle of last-minute review wrangling?
October 22, 2021 The Essential Guide to Review Platform Intent Data Learn the 7 ways you can use review platform intent data.
