Resource Type: e-Book

Generative AI and VOC: The Next Frontier in B2B Customer Insights

FTC Ruling on Fake and AI-Generated Product Reviews: A Guide for B2B Software Marketers

Beyond 5 Stars: The Best Ways to Obtain and Leverage Customer Reviews

Customer Journey and Content Marketing

Customer Insight: Using Voice of Customer to Drive More Opportunities

It takes an average of 31 touches to close a deal. Customer journeys where a peer review site is the first touch are 63% shorter than the average.
In this study, we interviewed senior marketing executives to find out about their perceptions of review sites.

2022 State of ABM: Account-Based Strategies Continue Experiential Evolution

ABM practitioners are going beyond traditional marketing-centric interactions with ABX, providing a more tailored approach that involves multiple teams and builds a truly emotional connection with buyers. Learn more about this moethod and how marketers are upping their game.

Beyond 5 Stars: The Best Ways to Obtain and Leverage Customer Reviews

You’re likely familiar with the all-consuming and slightly off-putting favor hustle required to maintain a steady drumbeat of online reviews. In an ideal world, you could keep the reviews flowing and maximize the potential of every customer review interaction. So how do you stop the cycle of last-minute review wrangling?

The Essential Guide to Review Platform Intent Data

Learn the 7 ways you can use review platform intent data.