2022 State of ABM: Account-Based Strategies Continue Experiential Evolution
The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy, marketing teams are still learning how to ease growing pains and the evolution of ABM has been a continual process.
Now ABM practitioners are going beyond traditional marketing-centric interactions to include sales, sales development, customer success and other revenue teams. The result is Account Based Experience (ABX), which provides a more tailored approach to campaigns with immersive content to boost engagement by building an emotional connection with buyers.