FTC Ruling on Fake and AI-Generated Product Reviews: A Guide for B2B Software Marketers
With fake and AI-generated reviews on the rise, the Federal Trade Commission (FTC) has taken decisive action to protect both consumers and businesses from deceptive practices.
This guide is designed to help B2B software marketers understand the recent FTC ruling, its implications, and how to ensure compliance. It offers practical strategies, real-world examples, and insights to help you navigate the landscape of online reviews ethically and effectively.
