Generative AI and VOC: The Next Frontier in B2B Customer Insights
Enterprise Software companies collect feedback from various sources such as reviews, surveys, emails, social media, and support channels. Traditional methods for processing this data no longer meet the needs of many organizations. New approaches that handle a high volume of unstructured input are now being used. AI methods for data analysis have been introduced to process large quantities of customer input. These techniques convert raw information into observations that help managers adjust operations.
This eBook discusses the use of AI in processing customer feedback, helping in converting data into useful information for customer marketing, offers examples of its use and examines some concerns that come with these methods.
