Author: Nurit Sherman

Customer Advocacy post arrow for - 2023 Reference Resolutions

2023 Reference Resolutions

I’m a fan of Top Lists. Doesn’t matter if it’s top ten, five, whatever…there’s something about distilling your thoughts into a concise list. Pro tip: If you are a writer of any kind, you can use this approach to improve your writing (i.e., if you’re a verbose writer like me, this helps you hone your […]

PeerSpot post arrow for - Demystifying Customer Reviews, Part II

Demystifying Customer Reviews, Part II

Well, here it is – the second installment of “Demystifying Customer Reviews.” If you missed the first one, check it out here, as it may  help make this read more valuable (and certainly make more sense). Last time I outlined the reasons we lose our way when it comes to customer reviews – whether it’s […]

Customer Advocacy post arrow for - Demystifying Customer Reviews, Part I

Demystifying Customer Reviews, Part I

One of the reasons I joined PeerSpot is that I am 100% committed to promoting the customer voice (not shocking), and a big part of that is the customer review process. And customer reviews are tough – there are a lot of barriers that we face, some old and some new, but they present challenges […]

Industry post arrow for - Economic Uncertainty: What It Means for Marketing Professionals

Economic Uncertainty: What It Means for Marketing Professionals

What does the economic shift mean for marketing professionals?  Are we in a recession or not? The media tells us one day we’re in a recession and the next day we’re not. The leading indicators for a recession are:  So no wonder why people are confused, it’s like being half pregnant. We can’t tell if […]

Customer Advocacy post arrow for - A Reference R(e)volution

A Reference R(e)volution

Over the past 20 years, a handful of responsibilities never leave my job description, and customer references are one of them. Yes, references, whether directly or tangentially, followed me when I started out as a content manager, moved into a marketing communications role, oversaw sales operations (for a hot second), and then were my direct […]

Customer Advocacy post arrow for - CustomerX Files:  An Accidental Career (and my entrée into the world of blogging)

CustomerX Files: An Accidental Career (and my entrée into the world of blogging)

My first blog entry. Heck, my first blog, period. You would think as an English major, that somewhere during the early 2000s, I would have jumped onto the blogger bandwagon and started sharing my most important (or insignificant) observations on the page. But just as I was determined to carve my own path with that […]

Demand Gen post arrow for - Driving to Pipeline: Practical Ideas That Convert 

Driving to Pipeline: Practical Ideas That Convert 

We recently hosted a webinar, featuring Stephanie Williams, Sr. Campaign Manager at Sysdig, to explore practical ways to drive pipeline. In it we learned many demand gen practitioners are spending 80% of their budget generating top of the funnel and only 20% on the bottom. This may be because if it was possible to get […]

B2B Reviews post arrow for - Why User Review Content is King for Enterprise Technology Marketing

Why User Review Content is King for Enterprise Technology Marketing

Prior to making a purchase, potential buyers look to sources other than the company website or sales rep to get their product information. This is why user reviews are a major source of information for most software buyers today. User reviews enable buyers to get an objective, firsthand view of how a product works, its […]

Feature Update post arrow for - Vendor Dashboard Features

Vendor Dashboard Features

We’ve been working hard on introducing new features to the site’s Vendor Dashboard – where you can view all the stats about your product on PeerSpot, as well as easily access information about your active campaigns. In this post we’ll take you through some of the dashboard’s features, including: Visitor and review stats Intent data […]

Industry post arrow for - How to Replace Trade Show Leads

How to Replace Trade Show Leads

Remember when you used to generate thousands of leads each year by sponsoring major tech conferences? You had a quota and you filled it. Your sales team depended on you for those leads. Now that conferences are shut down globally 😷, how are you going to replace them? Remember all the walk-in traffic you used […]

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