Author: Jennifer Geisler

What Jon Miller Gets Right About 2026 GTM and What It Means for Customer Voice

As B2B buying gets faster and AI-driven, vendors lose control over early research. Learn why authentic customer voice is your most critical GTM asset for 2026.

Google selects PeerSpot to power customer insights for Google Cloud Marketplace

Big news: Google has officially selected PeerSpot to power customer insights for the Google Cloud Marketplace. This collaboration provides vendors with unprecedented access to peer-driven data, helping them understand buyer behavior and accelerate growth in the cloud ecosystem.

Expanding the Series: Insights for AWS & Google Cloud Marketplace Sellers

With PeerSpot now serving as the review provider for both AWS and Google Cloud Marketplaces, enterprise software evaluation has fundamentally shifted. Discover why authentic customer proof is no longer just marketing support, but critical decision evidence for B2B buyers and AI models alike.

Ten Things Buyers Wish Marketers Knew

We don’t wake up excited to buy enterprise software; we wake up fearing the consequences of a bad decision. In this candid view from the other side of the table, discover the 10 things technology buyers actually care about—from risk insulation and integration pains to the critical importance of verified peer insights.

SEMrush Report: AI Models Trust PeerSpot More Than Any Other Review Platform

AI systems don’t care about shiny badges or sheer review volume; they prioritize depth, structure, and credibility. Discover why a recent Semrush report proves that AI models like ChatGPT, Gemini, and Perplexity trust PeerSpot’s decision-grade customer proof more than any other major review platform.

What the FTC Guidance on Reviews Actually Means for B2B Marketing

The FTC’s stance on fake and manipulated reviews isn’t new, but the stakes for B2B marketers have never been higher. Explore why verifiable user evidence—not just review volume—is the new standard for securing buyer trust in an AI-driven landscape.

The CMO’s Guide to AI-Driven Software Discovery: Visibility vs. Trust in the LLM Era

AI is rapidly changing how B2B buyers discover software. For CMOs, the real risk isn’t invisibility—it’s being misrepresented by shallow AI summaries. Learn why deep, practitioner-led credibility is the new standard for closing deals in the LLM era.

Weak Signals Are Hurting Your Brand in the AI Era

For years, B2B marketing rewarded review volume. But as AI becomes the primary way enterprise buyers discover vendors, credibility matters more than quantity. Discover why a high volume of generic, weak signals can actually dilute your brand—and how to build true authority through deep practitioner validation.

AI Has Shifted the CMO’s Risk From Visibility to Credibility

AI isn’t just influencing B2B buying anymore.It’s changing how decisions get made. That means your product story is being summarized before your team ever joins the conversation. Here’s the uncomfortable part: AI doesn’t check for truth.It looks for patterns.And patterns are often shallow. What Changed Marketing used to optimize for: In an AI world, those […]