Author: Jennifer Geisler

Why “Buy Now” Isn’t Enough: Solving Late-Stage Architectural Bottlenecks in Cloud Marketplaces

Your enterprise cloud marketplace deal is 90% closed—until it hits the “Practitioner Wall.” Discover why generic reviews kill deal momentum and how providing deep, technical ground truth to engineers can accelerate your late-stage architectural sign-offs.

Most Companies Still Think Cloud Marketplaces Are Procurement Infrastructure. That’s the Problem.

Most software vendors treat cloud marketplaces as just a transactional checkout counter. However, today’s enterprise buyers are arriving at AWS and Google Cloud much earlier in their journey to validate operational credibility, read practitioner reviews, and reduce deployment risk before ever speaking to sales.

Reviews as GTM Infrastructure: 10 Reasons CMOs Must Own Review Strategy in an AI-Mediated Buying World

For years, B2B reviews were treated as a secondary motion—useful, but not strategic. That framing no longer works. Today, peer reviews function as critical go-to-market infrastructure that shapes how enterprise buyers discover, evaluate, and justify technology decisions. Here are 10 reasons why review strategy now sits squarely in the CMO’s remit.

Why Your Marketplace Listing Is Not a Sophisticated Billing Portal

Getting listed on AWS or Google Cloud is a massive milestone, but treating your marketplace listing as just a sophisticated billing portal is a strategic mistake. Discover why modern enterprise buyers and AI search engines demand deep, verified technical proof to make their final purchasing decisions—and how CMOs must adapt to win the deal.

Why CMOs Are Reallocating AI Spend to Customer Proof

The AI content experiment has produced a lot of volume, but buyer trust is at an all-time low. Learn why forward-thinking CMOs are moving their budgets away from AI-generated noise and building a marketing engine around authenticated, peer-sourced customer proof to win enterprise deals.

What Jon Miller Gets Right About 2026 GTM and What It Means for Customer Voice

As B2B buying gets faster and AI-driven, vendors lose control over early research. Learn why authentic customer voice is your most critical GTM asset for 2026.

Google selects PeerSpot to power customer insights for Google Cloud Marketplace

Big news: Google has officially selected PeerSpot to power customer insights for the Google Cloud Marketplace. This collaboration provides vendors with unprecedented access to peer-driven data, helping them understand buyer behavior and accelerate growth in the cloud ecosystem.

Expanding the Series: Insights for AWS & Google Cloud Marketplace Sellers

With PeerSpot now serving as the review provider for both AWS and Google Cloud Marketplaces, enterprise software evaluation has fundamentally shifted. Discover why authentic customer proof is no longer just marketing support, but critical decision evidence for B2B buyers and AI models alike.

Ten Things Buyers Wish Marketers Knew

We don’t wake up excited to buy enterprise software; we wake up fearing the consequences of a bad decision. In this candid view from the other side of the table, discover the 10 things technology buyers actually care about—from risk insulation and integration pains to the critical importance of verified peer insights.

SEMrush Report: AI Models Trust PeerSpot More Than Any Other Review Platform

AI systems don’t care about shiny badges or sheer review volume; they prioritize depth, structure, and credibility. Discover why a recent Semrush report proves that AI models like ChatGPT, Gemini, and Perplexity trust PeerSpot’s decision-grade customer proof more than any other major review platform.