Author: Trent Conley

AWS Reviews Are Changing: What PeerSpot’s Role Means for Sellers

For AWS Marketplace sellers, your star rating has always been a black box. G2 reviews showed up on your product page, but they didn’t actually count toward your AWS rating. And most sellers were stuck with no way to fix it. That just changed. AWS has approved PeerSpot as the official provider of first-party reviews […]

You’re Losing Deals in the Dark Funnel. Here’s How to Win Them Back

You’re running campaigns, driving traffic, and tracking performance across every channel. But something still feels off. Pipeline is softer than it should be, and conversion rates aren’t matching the effort. You’re not doing anything wrong. You’re just not seeing the whole picture. Most of the buyer journey now happens out of view. Before a prospect […]

Your Reviews Are Gold—So Why Aren’t You Using Them?

Why This Matters Buyers today are more skeptical than ever. With AI-generated fluff and anonymous reviews cluttering the web, trust is hard to earn and even harder to scale. But you’re sitting on something powerful: authentic, verified customer reviews. If you’re not actively using them to build pipeline, you’re leaving revenue on the table. Unlike […]

AI-Proof Your SEO: Leverage Customer Reviews for Sustainable Traffic

AI Overviews Are Rewriting the SEO Playbook Search isn’t what it used to be. With Google’s new AI Overviews (SGE) answering questions directly on the results page, traditional SEO is becoming less effective, and B2B marketers are already feeling the impact. Even if you rank well and produce great content, your traffic is likely shrinking. […]