Author: Trent Conley

Your Reviews Are Gold—So Why Aren’t You Using Them?

Why This Matters Buyers today are more skeptical than ever. With AI-generated fluff and anonymous reviews cluttering the web, trust is hard to earn and even harder to scale. But you’re sitting on something powerful: authentic, verified customer reviews. If you’re not actively using them to build pipeline, you’re leaving revenue on the table. Unlike […]

AI-Proof Your SEO: Leverage Customer Reviews for Sustainable Traffic

AI Overviews Are Rewriting the SEO Playbook Search isn’t what it used to be. With Google’s new AI Overviews (SGE) answering questions directly on the results page, traditional SEO is becoming less effective, and B2B marketers are already feeling the impact. Even if you rank well and produce great content, your traffic is likely shrinking. […]