Author: Trent Conley

How to Win in a Zero-Click World: Getting Found in AI and LLM Search

The Clickless Future of Search Zero-click search is no longer a prediction. It’s the new normal.58% of US searches now end without a single click. AI Overviews, LLMs, and evolving SERPs now answer buyer questions directly—often without a single visit to your website. That means the old SEO playbook is fading. If you’re still optimizing […]

Why Solution Selling Misses the Mark on Review Platforms Like PeerSpot

Solution Selling Is Everywhere—But Buyers Aren’t Searching for Solutions B2B marketing has embraced solution selling. Marketers are shifting away from feature-first messaging and instead highlighting outcomes, pain points, and transformation. The goal is to meet buyers where they are. But here’s the disconnect—most buyers are not searching for a solution. They’re looking for a specific […]

PeerSpot Launches Verified First-Party Reviews in AWS Marketplace

A New Layer of Trust for AWS Marketplace Buyers PeerSpot is now the official first-party review collection provider for AWS Marketplace, helping customers make informed decisions through authentic product reviews from verified AWS Marketplace purchases. As a member of the AWS Partner Network (APN), PeerSpot authenticates every review to ensure it comes from a customer […]

You’re Losing Deals in the Dark Funnel. Here’s How to Win Them Back

You’re running campaigns, driving traffic, and tracking performance across every channel. But something still feels off. Pipeline is softer than it should be, and conversion rates aren’t matching the effort. You’re not doing anything wrong. You’re just not seeing the whole picture. Most of the buyer journey now happens out of view. Before a prospect […]

Your Reviews Are Gold—So Why Aren’t You Using Them?

Why This Matters Buyers today are more skeptical than ever. With AI-generated fluff and anonymous reviews cluttering the web, trust is hard to earn and even harder to scale. But you’re sitting on something powerful: authentic, verified customer reviews. If you’re not actively using them to build pipeline, you’re leaving revenue on the table. Unlike […]

AI-Proof Your SEO: Leverage Customer Reviews for Sustainable Traffic

AI Overviews Are Rewriting the SEO Playbook Search isn’t what it used to be. With Google’s new AI Overviews (SGE) answering questions directly on the results page, traditional SEO is becoming less effective, and B2B marketers are already feeling the impact. Even if you rank well and produce great content, your traffic is likely shrinking. […]