Author: Trent Conley

AI Changed How Buyers Research. It Didn’t Change How They Decide.

AI and large language models have fundamentally reshaped how B2B buyers discover software. Research happens faster. Shortlists form earlier. Buyers arrive informed, opinionated, and often deep into evaluation before they ever engage a vendor. For marketers, that shift raises a critical question: If AI is shaping discovery, where does real buying intent actually form? The […]

How PeerSpot Reviews Turn You Into the Answer in AI Search

The shift: buyers ask AI for decisions, not just definitions Enterprise buyers are changing how they research software. Instead of scrolling through ten blue links, they ask AI systems direct, bottom-funnel questions like:“What should I replace X with?” or “Best DLP solution for a 1,000-employee company?” When those models generate an answer, they rely on […]

From Review to Revenue: How First-Party AWS Marketplace Reviews Drive Growth

In AWS Marketplace, trust is the deciding factor. Buyers want more than product specs or vendor promises. They want authentic insights from peers who have implemented the solution, faced real challenges, and delivered measurable outcomes. That is why AWS designated PeerSpot as the sole provider of first-party reviews in AWS Marketplace. These reviews are not […]

Being Ranked #1 or a Leader on PeerSpot: What It Means for Your Company

What PeerSpot Rankings Mean for Your Business For B2B software organizations, visibility and credibility are essential. At PeerSpot, we know that a high ranking in your category can significantly impact your business. Whether your product is ranked #1 or earns a Leader badge, both are strong indicators of product quality, popularity, and user trust. How […]

From Voice to Value: How PeerSpot Content Powers Growth

A simple breakdown of how PeerSpot content flows from voice to impact. Step 1: Capture Real Customer Voice (VOC) Input: Verified reviews & interview contentPurpose: VOC is the foundation. Everything starts here—authentic feedback captured via outreach, interviews, and events. Step 2: Build the PeerPaper Purpose: Turn your customer’s story into a high-impact asset. Step 3: […]

How to Win in a Zero-Click World: Getting Found in AI and LLM Search

The Clickless Future of Search Zero-click search is no longer a prediction. It’s the new normal.58% of US searches now end without a single click. AI Overviews, LLMs, and evolving SERPs now answer buyer questions directly—often without a single visit to your website. That means the old SEO playbook is fading. If you’re still optimizing […]

Why Solution Selling Misses the Mark on Review Platforms Like PeerSpot

Solution Selling Is Everywhere—But Buyers Aren’t Searching for Solutions B2B marketing has embraced solution selling. Marketers are shifting away from feature-first messaging and instead highlighting outcomes, pain points, and transformation. The goal is to meet buyers where they are. But here’s the disconnect—most buyers are not searching for a solution. They’re looking for a specific […]

PeerSpot Launches Verified First-Party Reviews in AWS Marketplace

A New Layer of Trust for AWS Marketplace Buyers PeerSpot is now the official first-party review collection provider for AWS Marketplace, helping customers make informed decisions through authentic product reviews from verified AWS Marketplace purchases. As a member of the AWS Partner Network (APN), PeerSpot authenticates every review to ensure it comes from a customer […]

You’re Losing Deals in the Dark Funnel. Here’s How to Win Them Back

You’re running campaigns, driving traffic, and tracking performance across every channel. But something still feels off. Pipeline is softer than it should be, and conversion rates aren’t matching the effort. You’re not doing anything wrong. You’re just not seeing the whole picture. Most of the buyer journey now happens out of view. Before a prospect […]

Your Reviews Are Gold—So Why Aren’t You Using Them?

Why This Matters Buyers today are more skeptical than ever. With AI-generated fluff and anonymous reviews cluttering the web, trust is hard to earn and even harder to scale. But you’re sitting on something powerful: authentic, verified customer reviews. If you’re not actively using them to build pipeline, you’re leaving revenue on the table. Unlike […]