Why is it important to share user reviews on social media? What can existing and potential customers gain from reading peer reviews about your product on channels such as Twitter, Facebook, and LinkedIn? Social Media and User Reviews: A B2B Marketing Power Couple Forbes CMO Network contributor, Steve Olenski, hits the nail on the head with...

At least 60% of technology software shoppers turn to product reviews for information during their buying process, which is why peer-based product reviews are so essential to a company’s success. What many marketing managers don’t realize is: It’s not just the positive reviews that are yielding good results; negative reviews can boost your ROI, too. In a recent study by the Journal of Consumer...