From Voice to Value: How PeerSpot Content Powers Growth
A simple breakdown of how PeerSpot content flows from voice to impact.
Step 1: Capture Real Customer Voice (VOC)
Input: Verified reviews & interview content
Purpose: VOC is the foundation. Everything starts here—authentic feedback captured via outreach, interviews, and events.
- Fuels every PeerPaper, quote, and insight
- Builds trust from real-world experience
Step 2: Build the PeerPaper
Purpose: Turn your customer’s story into a high-impact asset.
- Created from PeerSpot interviews
- Highlights outcomes, use cases, and proof
- Built for both sales and marketing enablement
Step 3: Put It to Work
Use your PeerPaper across channels:
- Demand gen campaigns (gated or downloadable content)
- Email nurture flows and sales follow-ups
- Social proof (quote cards and snippets)
- Trust-building web content
- Internal sales enablement & pitch decks
→ One asset. Many moments of influence.
Step 4: Expand the Story
Purpose: Turn one voice into ongoing momentum.
- Create additional PeerPapers by product, region, or persona
- Leverage insights for themed marketing pushes
- Build enablement content around key objections or competitive wins
Step 5: Keep It Fresh
Why: To stay relevant and maximize impact.
- Refresh quotes every 12–18 months
- Update branding, links, or new messaging
- Maintain an active VOC package to keep your content in-market
Let PeerSpot help your best customers keep telling the story. Talk to your CSM to evaluate what’s next.
