Ep 3. A Reference Revolution with David Sroka from Point of Reference

In this episode, Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. They discuss:

  • The evolution of customer references – format, frequency, and use case
  • Eliminating the “little black book of references”
  • Protecting customers from reference burn out
  • Capturing valuable data, both qualitative and quantitative


Connect with Alison and David on LinkedIn:

Alison Bukowski

David Sroka

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David Sroka
Alison Bukowski