Resource Center

Podcast 40 Min

Ep 4. Building Bridges with Jeff Gabel from ServiceNow

In this episode, Alison chats with Jeff Gabel, Customer Advocacy Lead at ServiceNow, about the importance of building bridges with internal stakeholders. The conversation features excellent advice on engaging with sales, how to develop, deepen, and strengthen relationships, and how to tactically do so without jeopardizing the integrity of your reference/advocacy program.

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Infographic 2 Min

Start your own Reference (R)evolution

See how customer reference teams can maximize customer voice while minimizing workload.

Webinar 44 Min

Reference (R)evolution: Creating a Multidimensional Approach to Your Reference Program

Learn how you can make the most out of customer content to deliver easier reference options, support sales without exhausting customers, and how to better strategize for more impactful outcomes.

Infographic 2 Min

Demand Gen Pipeline Trends

We talked to demand gen pros across tech about how they're achieving their goals. Check out this neat infographic for the full breakdown of what they said and find out how you can apply these trends to your marketing strategy.

Webinar 35 Min

Driving to Pipeline: Practical Ideas That Convert

Understand how you can reach your pipeline goal with the available lead and intent data options.

e-Book 10 Min

Beyond 5 Stars: The Best Ways to Obtain and Leverage Customer Reviews

You’re likely familiar with the all-consuming and slightly off-putting favor hustle required to maintain a steady drumbeat of online reviews. In an ideal world, you could keep the reviews flowing and maximize the potential of every customer review interaction. So how do you stop the cycle of last-minute review wrangling?

Webinar 40 Min

Beyond 5 Stars: The Untapped Power of Customer Reviews

There is a whole world behind the 5 stars a user leaves you, you just need to know how to get there. Hear from 4 customer advocacy masters on how to repurpose, reuse and recycle user feedback.

e-Book 10 Min

The Essential Guide to Review Platform Intent Data

Learn the 7 ways you can use review platform intent data.