IT Central Station Raises $30 Million Series A, Announces Rebranding as PeerSpot

Industry Research Shows Customer Reviews as a Critical Marketing Strategy for 2017
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Modiin-based enterprise technology review platform IT Central Station has completed a $30 million Series A led by Invictus Growth Partners. The company was founded in 2011 and employs 60 people in Modiin. Microsoft, Cisco, and IBM are all among its clients.

The company, founded by CEO Russell Rothstein, plans to use the funds to help with its rebranding as PeerSpot in January 2022, expand into new enterprise technology categories, and accelerate sales and marketing. The company had previously been bootstrapped. Read more

About PeerSpot

PeerSpot is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. The company has been called an “innovative platform at the forefront of the new social buying process” by IDC, one of the “top 3 highlights for B2B tech social marketing” by Forrester Research, and the “Yelp for Enterprise Tech” by the Wall Street Journal.

IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision.