Technology-focused Invictus Growth Partners is backing IT Central Station Ltd., a provider of peer reviews for software and other enterprise technology products.
The San Francisco-based firm is investing $30 million for a minority stake in the company, which is rebranding as PeerSpot, according to Russell Rothstein, co-founder and chief executive. Read more
PeerSpot is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. The company has been called an “innovative platform at the forefront of the new social buying process” by IDC, one of the “top 3 highlights for B2B tech social marketing” by Forrester Research, and the “Yelp for Enterprise Tech” by the Wall Street Journal.
IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision.
itcentralstation.comitcentralstation.com