PeerSpot Launches PeerReports, the Industry’s First Voice of Customer Content Engine
October 17, 2023 – New York, NY: Today, PeerSpot officially launched the PeerReports platform. PeerReports enables marketing and sales teams to generate high-performing, customized content reports about their products within seconds. Reports can be customized to thirty-one industry verticals and company sizes, dozens of topics, and unlimited competitor comparisons.
PeerReports are powered by real user reviews, experiences, and interviews from the PeerSpot Buying Intelligence Platform. PeerSpot offers the industry’s most in-depth and valuable reviews and is the only B2B tech review platform with a zero-fake review guarantee. In a market flooded with AI-generated content, PeerReports provides real feedback from real people.
PeerReports is a powerful content engine for product marketing, content marketing, customer marketing, customer advocacy, demand generation, account-based marketing, sales, and SDR teams. Reports such as these can be generated leveraging voice of the customer content:
- Buyer’s Guide of your product for the insurance industry
- ROI Report of how large banks get ROI from your product
- Comparison Report showing how you beat your top competitor
- Case Study of your product at a mid-sized healthcare provider
- And more!
One enterprise PeerSpot customer experienced a 36% improvement in conversion rate using PeerSpot voice-of-customer content. PeerReports generates high-performing content assets effortlessly at scale so content can be tailored without being taxing for internal marketing and sales teams.
Research from Foundry, Inc. shows that B2B enterprise technology buyers value peer content and reviews more than any other source throughout their entire buying journey. 96% of tech buyers are looking for custom-tailored content (e.g., customized for industry and company size) and 91% of buyers say it’s challenging to find high-quality content, mostly due to a lack of truly independent, unbiased information.
Yet, marketers struggle to create content buyers want; 67% of marketers said creating customized content is one of their biggest challenges. (Source: Foundry Tech Marketers Report Card July 2023)
“PeerReports is a revolution in using content to generate leads and close business,” said Russell Rothstein, Founder and CEO of PeerSpot. “As part of our mission to build the industry’s leading buying intelligence platform, we are proud to enable marketers to unlock the power of their most valuable asset, at scale: voice of the customer content.”
PeerSpot customers agree that not only does PeerReports make content creation easier for internal teams, it provides the missing link within content. As mentioned by a Fortune 50 strategist and PeerSpot customer, “The third-party validation really helps you get that customer voice embedded in your content, in your customer journey, and supplies the credibility that customers need, today.”
Cost Effective: PeerReports is a cost-effective solution for creating targeted content at scale. The service costs a fraction of the price to create white papers, reports, and other content, whether internally or through an external analyst/source.
Evergreen Content: Unlike analyst reports and quadrants, PeerReports are generated in real time, so they include fresh content with the most recent reviews and buyer intent data from peerspot.com.
Authentic Voice of the Customer: PeerReports reports are created based on user-generated reviews –content reflects trusted, honest feedback that buyers want to read.
PeerSpot is the authority on enterprise technology. The PeerSpot Buying Intelligence Platform is where tech professionals go to get the most reliable information on enterprise tech – so they can be sure what they buy is exactly what they need. Powered by a community of over 730,000 enterprise tech professionals who share their expertise, PeerSpot provides in-depth reviews, buyer’s guides, online forums, and more, giving professionals the confidence to make the right decision.