John DeLoche on the Importance of Reviews for Enterprise Technology Buyers

With enterprise technology spending approaching $4 trillion annually, companies are progressively relying on peer recommendations to make purchasing decisions that provide a real competitive advantage in their markets. John DeLoche, Co-Founder and Managing Partner of Invictus Growth Partners, says "where business success and career success are at stake, peer reviews have become the most important influencer of enterprise software buying decisions, especially in B2B technology segments such as cybersecurity, DevOps, and IT management."

November 03, 2022

Smart investment in high-level enterprise technology brings notable advantages like achieving strategic vision more quickly, scaling for the long term, streamlined workflow, customization, and having important proprietary systems in-house rather than entrusting outsourced organizations. The technology behind Salesforce, HubSpot, and Slack illustrates the myriad benefits of enterprise technology, but this software requires a significant initial investment, which is why peer recommendations have such an important role in this space.

John DeLoche points to the world’s fastest-growing enterprise technology review platform, PeerSpot, as a benchmark company for informative reviews that rank as “the most thorough and trusted among enterprise buyers, with an average of 600 words per review.”

Reviews have become more critical to the software buying decision than analyst recommendations. According to LinkedIn’s “The Age of Agility” B2B Technology Buying Survey, 41% of respondents said peer reviews related to increased knowledge of technology products, versus 28% for analyst reports. Read more