PeerSpot Announces 2023 Awards for Best B2B Enterprise Technology
September 05, 2023
ARchitect is the leading influencer management platform, and nowadays, influence comes from many different places: analysts and other industry experts, as well as technology users themselves,” said Andy Zimmerman, CEO, ARInsights. “These customers often sway others, especially through reviews, and exert influence on the buying cycle. So, it’s advantageous for AR pros and customer marketers alike to track what customers are saying — and providing the means to do so is part of our strategic evolution. G2 and PeerSpot are both premier and trusted sites for people to leave and learn from reviews, and bringing their information into Premium Content is a natural fit.
Check out all the details here.