Dark Funnel Activation Playbook
Are you losing deals before you even know they exist? In today’s B2B landscape, buyers spend 83% of their journey researching, discussing, and evaluating options anonymously—a phase we call the “dark funnel.” If you’re not influencing decisions here, you’re missing out on critical pipeline and losing control of the sale.
This playbook reveals how to turn invisible buyer research into visible pipeline using PeerSpot. You’ll learn how to:
- Understand the Dark Funnel: Map pre-funnel activity and align your teams around early intent signals.
- Detect Intent Before Your CRM Does: Uncover companies and individuals actively researching your product on PeerSpot, including competitor comparisons, and integrate these signals into your lead scoring.
- Influence Decisions Early: Leverage trusted peer validation and real customer quotes to build confidence and accelerate consensus.
- Activate Sales with Real Signals: Equip your sales team with rich intent data for smarter, more relevant outreach.
- Convert the Unseen: Re-engage cold leads and accelerate late-stage deals by continuously influencing buyers in the dark funnel.
Stop guessing who’s in market. To gain your unfair advantage in a buying journey you can’t see,
Download the Dark Funnel Activation Playbook today!
