IT Automation Software
SMA Technologies wanted to build brand awareness as a new player in a hot space for enterprise buyers. They were also interested in building their pipeline.
They used reviews to amplify the voice of their customers through thought leadership content (PeerPapers), and to generate high quality leads.
“[PeerSpot] has legitimized us as a brand and enabled us to get our name out in the market, and reach companies we otherwise wouldn't be able to ourselves.”