Data Governance, Data Modeling, Metadata Management
Erwin wanted to get quality reviews, so that they could add the voice of their customers throughout marketing and sales operations.
Erwin invested in content creation, including reviews virtual event reviews, Peer Stories, Leads
“What better leads could you possibly provide your Sales organization than a list of folks who are shopping. So we’d get the leads to know that they’re looking at us, here are the two competitors that they were researching as well, you pretty much get all the information you need and off to Sales it went.”