Cybersecurity Software Unicorn

Headquarters
Annuel Revenue
$82,000,000
Role
Application Security

Challenge

An application security software company was looking for high-quality leads from enterprise tech buyers who were actively researching application security solutions for their organizations.

Solution

340 global IT Security leads were delivered daily and directly into the company’s CRM over a year-long program. This company auto-scored all leads from IT Central Station (now PeerSpot) as high, ensuring that their team followed up with every lead within 24 hours. Their SDR team also received every lead with a note explaining the added value of IT Central Station leads.

By The Numbers

$2.2M
Pipeline
$990K
Closed Won
12%
Conversion to Opportunity
“This is now our 3rd consecutive lead gen program with IT Central Station [now PeerSpot] and overall we're very happy with how it's running. We like the job titles and companies of the leads that are coming through - they are the right kind of people.”