Wendy Perilli, Author at PeerSpot

August 23rd, 2022 by Wendy Perilli

Economic Uncertainty: What It Means for Marketing Professionals

What does the economic shift mean for marketing professionals? Are we in a recession or not? The media tells us one day we’re in a recession and the next day we’re not. The leading indicators for a recession are: 2 consecutive months of negative GDP growth (which as of July 2022, we have seen), an...

May 30th, 2022 by Wendy Perilli

Posted in Demand Gen, PeerSpot | No Comments

Driving to Pipeline: Practical Ideas That Convert

We recently hosted a webinar, featuring Stephanie Williams, Sr. Campaign Manager at Sysdig, to explore practical ways to drive pipeline. In it we learned many demand gen practitioners are spending 80% of their budget generating top of the funnel and only 20% on the bottom. This may be because if it was possible to get...