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    August 23rd, 2022 by Wendy Perilli

    Posted in Industry | No Comments

    Economic Uncertainty: What It Means for Marketing Professionals

    What does the economic shift mean for marketing professionals?  Are we in a recession or not? The media tells us one day we’re in a recession and the next day we’re not. The leading indicators for a recession are:  So no wonder why people are confused, it’s like being half pregnant. We can’t tell if...

    May 30th, 2022 by Wendy Perilli

    Posted in Demand Gen, PeerSpot | No Comments

    Driving to Pipeline: Practical Ideas That Convert 

    We recently hosted a webinar, featuring Stephanie Williams, Sr. Campaign Manager at Sysdig, to explore practical ways to drive pipeline. In it we learned many demand gen practitioners are spending 80% of their budget generating top of the funnel and only 20% on the bottom. This may be because if it was possible to get...
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