Author: Rony Sklar

August 22, 2021

Authentic Reviews: Our Commitment to the Truth

Enterprise buyers aren’t interested in being fed information that is biased towards a particular product – they want to hear from real users to help inform decisions. With this in mind, PeerSpot has always been committed to providing authentic review content that is current, objective, and relevant. PeerSpot is a community that is built on trust, honesty, […]

Intent Data

July 28, 2021

Review Platform Intent Data: A Tool for Marketing & Sales Success

Many organizations are adding intent data to their marketing and sales toolkit to help identify prospects and improve conversion rates. Knowing who your potential customers are can help to fine tune campaigns for better results. Intent data helps identify companies that have higher potential to be in a buying journey. In a 2020 Demand Gen Benchmark […]

PeerSpot

May 12, 2021

IT Central Station has over 500,000 registered users!

We’re excited to announce that we’ve passed 500,000 registered users! We’re feeling pretty festive, so we’re giving out some free intent data for a limited time – grab your intent data here. From humble beginnings in 2012, IT Central Station has grown to an active community of users who visit our site to read enterprise tech product reviews, […]

B2B Reviews

May 05, 2021

Six Company Departments That Can Use Review Content to Increase Revenue

In another post, we explored why user review content is essential for enterprise tech marketers. Once you have invested in user reviews from customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy. But there are so many other ways that you can take advantage of your user reviews […]