Rony Sklar, Author at PeerSpot

August 22nd, 2021 by Rony Sklar

Authentic Reviews: Our Commitment to the Truth

Enterprise buyers aren’t interested in being fed information that is biased towards a particular product – they want to hear from real users to help inform decisions. With this in mind, PeerSpot has always been committed to providing authentic review content that is current, objective, and relevant. PeerSpot is a community that is built on trust, honesty,...

July 28th, 2021 by Rony Sklar

Posted in Intent Data | No Comments

Review Platform Intent Data: A Tool for Marketing & Sales Success

Many organizations are adding intent data to their marketing and sales toolkit to help identify prospects and improve conversion rates. Knowing who your potential customers are can help to fine tune campaigns for better results. Intent data helps identify companies that have higher potential to be in a buying journey. In a 2020 Demand Gen Benchmark...

May 12th, 2021 by Rony Sklar

Posted in PeerSpot | No Comments

IT Central Station has over 500,000 registered users!

We’re excited to announce that we’ve passed 500,000 registered users! We’re feeling pretty festive, so we’re giving out some free intent data for a limited time – grab your intent data here. From humble beginnings in 2012, IT Central Station has grown to an active community of users who visit our site to read enterprise tech product reviews,...

May 5th, 2021 by Rony Sklar

Posted in B2B Reviews | No Comments

Six Company Departments That Can Use Review Content to Increase Revenue

In another post, we explored why user review content is essential for enterprise tech marketers. Once you have invested in user reviews from customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy. But there are so many other ways that you can take advantage of your user reviews...