Esther Baum, Author at PeerSpot

September 10th, 2021 by Esther Baum

Why User Review Content is King for Enterprise Technology Marketing

Prior to making a purchase, potential buyers look to sources other than the company website or sales rep to get their product information. This is why user reviews are a major source of information for most software buyers today. User reviews enable buyers to get an objective, firsthand view of how a product works, its...

August 10th, 2021 by Esther Baum

Posted in Feature Update | No Comments

Vendor Dashboard Features

We’ve been working hard on introducing new features to the site’s Vendor Dashboard – where you can view all the stats about your product on PeerSpot, as well as easily access information about your active campaigns. In this post we’ll take you through some of the dashboard’s features, including: Visitor and review stats Intent data...