One of the reasons I joined PeerSpot is that I am 100% committed to promoting the customer voice (not shocking), and a big part of that is the customer review process. And customer reviews are tough – there are a lot of barriers that we face, some old and some new, but they present challenges...

Over the past 20 years, a handful of responsibilities never leave my job description, and customer references are one of them. Yes, references, whether directly or tangentially, followed me when I started out as a content manager, moved into a marketing communications role, oversaw sales operations (for a hot second), and then were my direct...

My first blog entry. Heck, my first blog, period. You would think as an English major, that somewhere during the early 2000s, I would have jumped onto the blogger bandwagon and started sharing my most important (or insignificant) observations on the page. But just as I was determined to carve my own path with that...