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    December 15th, 2022 by Alison Bukowski

    Posted in Customer Advocacy, PeerSpot | No Comments

    2023 Reference Resolutions

    I’m a fan of Top Lists. Doesn’t matter if it’s top ten, five, whatever…there’s something about distilling your thoughts into a concise list. Pro tip: If you are a writer of any kind, you can use this approach to improve your writing (i.e., if you’re a verbose writer like me, this helps you hone your...

    October 11th, 2022 by Alison Bukowski

    Posted in PeerSpot | No Comments

    Demystifying Customer Reviews, Part II

    Well, here it is – the second installment of “Demystifying Customer Reviews.” If you missed the first one, check it out here, as it may  help make this read more valuable (and certainly make more sense). Last time I outlined the reasons we lose our way when it comes to customer reviews – whether it’s...

    September 12th, 2022 by Alison Bukowski

    Posted in Customer Advocacy | No Comments

    Demystifying Customer Reviews, Part I

    One of the reasons I joined PeerSpot is that I am 100% committed to promoting the customer voice (not shocking), and a big part of that is the customer review process. And customer reviews are tough – there are a lot of barriers that we face, some old and some new, but they present challenges...

    August 17th, 2022 by Alison Bukowski

    Posted in Customer Advocacy | No Comments

    A Reference R(e)volution

    Over the past 20 years, a handful of responsibilities never leave my job description, and customer references are one of them. Yes, references, whether directly or tangentially, followed me when I started out as a content manager, moved into a marketing communications role, oversaw sales operations (for a hot second), and then were my direct...

    August 3rd, 2022 by Alison Bukowski

    Posted in Customer Advocacy | No Comments

    CustomerX Files: An Accidental Career (and my entrée into the world of blogging)

    My first blog entry. Heck, my first blog, period. You would think as an English major, that somewhere during the early 2000s, I would have jumped onto the blogger bandwagon and started sharing my most important (or insignificant) observations on the page. But just as I was determined to carve my own path with that...
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