Author: Akiva Strauss

September 10, 2021

Why User Review Content is King for Enterprise Technology Marketing

Prior to making a purchase, potential buyers look to sources other than the company website or sales rep to get their product information. This is why user reviews are a major source of information for most software buyers today. User reviews enable buyers to get an objective, firsthand view of how a product works, its […]

Feature Update

August 10, 2021

Vendor Dashboard Features

We’ve been working hard on introducing new features to the site’s Vendor Dashboard – where you can view all the stats about your product on PeerSpot, as well as easily access information about your active campaigns. In this post we’ll take you through some of the dashboard’s features, including: Visitor and review stats Intent data […]

Demand Gen

May 23, 2018

How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your upcoming year’s marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media promotion, but have you included the voice of your user or customer in your marketing activities? According to Forrester, 74% of B2B buyers are doing […]

B2B Reviews

September 12, 2017

Your User Reviews Are Your Key to Optimizing Your Google Search Rankings

Why are user reviews an asset to enterprise tech marketing strategy? Not only are user reviews a brand awareness tool that allow your users to illustrate how and why your solutions are impacting their workflows, user reviews can maximize your SEO rankings and get more eyes on your product. The SEO Success Factor: Just ask […]